Deputy General Manager Marketing

Apollo 247; Hyderabad; On-site; INR 3,500,000 - 7,000,000; Full time

Job summary

Apollo 24|7 is seeking a Senior Manager / DGM - Content Marketing, Social & Influencer to lead influencer partnerships, content strategy, and brand presence across digital platforms from Hyderabad.

You will build creator networks, own end-to-end campaigns, coordinate with Brand, Creative, Product and CRM teams, monitor ROI, and stay ahead of trends to fuel organic growth.

Qualifications

• Bachelor's or master's degree in marketing, communications, mass media, business administration or related field.
• 8–10 years of experience in consumer internet, e-commerce, D2C, FMCG, retail or healthcare preferred.
• Proven track record in influencer, content and social media marketing.

Responsibilities

• Lead influencer marketing strategy by identifying creator partnerships, defining campaign objectives and aligning with brand, customer acquisition and growth goals.
• Build and manage influencer ecosystem by establishing long-term relationships with creators, celebrities, talent agencies, and networks; negotiate partnerships and ensure quality collaborations.
• Lead end-to-end influencer campaigns: ideation, identification, content planning, contracts, execution, approvals, performance tracking and post-campaign analysis.
• Drive content marketing strategy across social, blogs, videos, short-form content and owned channels to strengthen brand positioning and organic growth.
• Collaborate with cross-functional teams (Brand, Creative, Product, Category, PR, CRM, Performance Marketing) to deliver integrated campaigns for product launches and seasonal priorities.
• Own content calendar across social and digital platforms, ensuring consistency with brand identity, messaging and regulatory requirements.
• Monitor campaign effectiveness and ROI by analyzing reach, engagement, conversions, CAC and influencer performance; optimise based on insights.
• Stay ahead of industry trends by identifying new platforms, creator trends and formats to maintain competitive advantage.
• Manage marketing budgets and agency partners for efficient resource use and ROI.
• Build scalable influencer and content marketing capabilities by establishing processes, governance and performance benchmarks.

Skills

Influencer marketing

Content marketing

Social media

Campaign management

Analytics

Stakeholder management

Communication

Fast-paced environment

Education

Bachelor's/Master's Degree in Marketing, Communications, Mass Media, Business Administration, or related field

Tools

Analytics tools

Job description

Job Description

Content Marketing, Social & Influencer

Position:

Senior Manager / DGM - Content Marketing, Social & Influencer

Location:

Hyderabad

Qualification:

Bachelor's/Master's Degree in Marketing, Communications, Mass Media, Business Administration, or a related field.

Experience:

8 - 10 years, Experience in Consumer Internet, E-commerce, D2C, FMCG, Retail, or Healthcare preferred.

Role Overview

Lead Apollo 24|7's Social, Influencer and content marketing initiatives, build creator partnerships, drive content strategy, and strengthen brand presence across digital and social platforms.

Job Role & Responsibilities

• Develop and own the influencer marketing strategy by identifying the right creator partnerships, defining campaign objectives, and aligning initiatives with overall brand, customer acquisition, and business growth goals.
• Build and manage a strong influencer ecosystem by establishing long-term relationships with creators, celebrities, talent agencies, and influencer networks while negotiating partnerships and ensuring high-quality collaborations.
• Lead end-to-end influencer campaigns, including campaign ideation, influencer identification, content planning, contract management, execution, approvals, performance tracking, and post-campaign analysis.
• Drive the content marketing strategy across social media platforms, blogs, videos, short-form content, and other owned channels to strengthen brand positioning, customer engagement, and organic growth.
• Collaborate with cross-functional teams including Brand, Creative, Product, Category, PR, CRM, and Performance Marketing to deliver integrated campaigns that support product launches, seasonal campaigns, and key business priorities.
• Own the content calendar across social and digital platforms, ensuring all influencer-generated and owned content is consistent with Apollo 24|7's brand identity, messaging guidelines, and regulatory requirements.
• Monitor campaign effectiveness and marketing ROI by analyzing key performance metrics such as reach, engagement, conversions, customer acquisition, and influencer performance, while driving continuous optimization based on insights.
• Stay ahead of industry trends by identifying emerging social media platforms, creator trends, content formats, and best practices, leveraging innovation to improve campaign effectiveness and maintain competitive advantage.
• Manage marketing budgets and agency partners, ensuring efficient utilization of resources, timely campaign execution, and maximum return on investment.
• Build scalable influencer and content marketing capabilities by establishing processes, best practices, governance frameworks, and performance benchmarks to support long-term business growth.

Key KPIs

• Brand reach and engagement
• Influencer campaign ROI
• Organic social growth
• Content performance
• Creator acquisition and retention
• Brand awareness and share of voice
• Campaign execution timelines

Skill Set

• 8 - 10 years across Influencer, Content and Social Media Marketing.
• Strong understanding of Instagram, YouTube, LinkedIn and other creator platforms.
• Experience in content strategy and campaign management.
• Excellent communication and stakeholder management.
• Hands-on with analytics and influencer marketing tools.
• Ability to work in a fast-paced consumer business.