Senior Executive- Influencer Marketing

SocioClout - An Integrated Marketing Agency; Gurugram District; On-site; INR 600,000 - 900,000; Full time

Job summary

SocioClout - An Integrated Marketing Agency seeks a Senior Executive – Influencer Marketing to lead end-to-end influencer campaigns across digital platforms. You will build creator relationships, plan campaigns, and ensure timely approvals aligned with brand objectives.

The role requires 2–5 years in influencer marketing, strong communication, and the ability to manage multiple campaigns while tracking KPIs and delivering insights to management.

Qualifications

• Bachelor’s degree in Marketing, Mass Communication, Business, or related field.
• 2–5 years of experience in influencer or digital marketing.
• Strong understanding of social media platforms and influencer ecosystems.
• Excellent communication, negotiation, and coordination skills.
• Familiarity with influencer tools and analytics dashboards.
• Ability to manage multiple campaigns under deadlines.

Responsibilities

• Identify, onboard, and manage influencers across multiple platforms.
• Plan and execute influencer marketing campaigns aligned with brand objectives.
• Coordinate with creators, agencies, and internal stakeholders for campaign delivery.
• Negotiate commercial terms, deliverables, and timelines with influencers.
• Track campaign performance using KPIs such as reach, engagement, impressions, CTR, and ROI.
• Maintain influencer databases and relationship pipelines.
• Ensure content quality, brand alignment, and timely approvals.
• Stay updated on digital trends and competitor activities.
• Generate campaign reports and present performance insights to management.

Skills

Influencer marketing

Digital marketing

Social media platforms

Communication skills

Negotiation

Campaign planning

Analytics dashboards

Education

Bachelor’s degree in Marketing

Tools

Influencer tools

Analytics dashboards

Job description

We are looking for a dynamic and detail-oriented Senior Executive – Influencer Marketing to lead end-to-end influencer campaigns across digital platforms. The ideal candidate should have strong creator relationships, campaign execution experience, and a solid understanding of social media trends, content strategy, and brand collaborations.

Key Responsibilities

• Identify, onboard, and manage influencers across Instagram, YouTube, LinkedIn, and emerging platforms.
• Plan and execute influencer marketing campaigns aligned with brand objectives.
• Coordinate with creators, agencies, and internal stakeholders for campaign delivery.
• Negotiate commercial terms, deliverables, and timelines with influencers.
• Track campaign performance using KPIs such as reach, engagement, impressions, CTR, and ROI.
• Maintain influencer databases and relationship pipelines.
• Ensure content quality, brand alignment, and timely approvals.
• Stay updated on digital trends, creator economy insights, and competitor activities.
• Generate campaign reports and present performance insights to management.

Requirements

• Bachelor’s degree in Marketing, Mass Communication, Business, or related field.
• 2–5 years of experience in influencer marketing or digital marketing.
• Strong understanding of social media platforms and influencer ecosystems.
• Excellent communication, negotiation, and coordination skills.
• Familiarity with influencer tools/platforms and analytics dashboards.
• Ability to manage multiple campaigns simultaneously under deadlines.
• Creative mindset with strong attention to detail.