Group Product Manager - Vaccines - Mumbai

Abbott; Mumbai; Vor Ort; INR 800.000 - 1.000.000; Vollzeit

Zusammenfassung

Abbott is seeking a marketing professional to implement a strategy for complex products to meet sales targets. You will conduct market research, work with production and R&D to adapt offerings, and drive pricing, launches, and campaigns.

The role emphasizes market analysis, collaboration across departments, and optimization of sales collateral to reach the defined audience.

Aufgaben

• Conduct market research, oversee product development and design, set prices, launch new products, oversee advertising campaigns, and monitor sales performance to effectively market assigned products/services.

Jobbeschreibung

Job Description

Main Purpose of the Role

• Summarize the main purpose of the roleImplement a marketing and sales strategy for one or more of the organization's more complex, controversial, or strategically significant products/services in order to meet established sales or market share targets.

Main Responsibilities

• List the main responsibilities this role regularly performs. Conduct market research, oversee product development and design, set prices, launch new products, oversee advertising campaigns, and monitor sales performance to effectively market assigned products/services.Monitor, analyze, and evaluate domestic and international market trends, consumer behavior and competitor activity to identify market opportunities for the product/service.Monitor, analyze, and evaluate product performance and customer feedback to generate new product ideas.Identify product/service changes to meet customer needs.Liaise with other areas of the organization (e.g., production, R&D) to implement these changes.Prepare sales forecasts and budgets.Monitor sales volume, revenues and costs against forecasts.Adapt plans to improve the sales performance of the product/service.Liaise with advertising and promotions specialists to design sales campaigns and sales collateral for the product/service that are effective and appropriate for the target audience.