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Abbott Laboratories in Mumbai, India, seeks a marketing professional to implement strategies for complex, strategic products. You will drive market research, pricing, product launches, and advertising campaigns to achieve sales targets.
The role requires evaluating market trends, customer feedback, and coordinating with R&D/production to adapt offerings and forecast budgets.
Summarize the main purpose of the role.
Implement a marketing and sales strategy for one or more of the organization's more complex, controversial, or strategically significant products/services in order to meet established sales or market share targets.