National Account Manager, Vaccines

Abbott; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Abbott in Mumbai, India is seeking a marketing professional to implement a comprehensive marketing and sales strategy for complex products. The role emphasizes market research, product development, pricing, and advertising campaigns to achieve set targets.

The candidate will monitor market trends and product performance, work closely with cross-functional teams, and prepare sales forecasts and budgets. A minimum of four years in marketing is required, with experience in strategic product

Qualifications

• Associates Degree and a Masters in Engineering are required.
• Minimum 4 years of experience in marketing.
• Experience with strategic product marketing preferred.

Responsibilities

• Conduct market research, oversee product development and pricing strategies.
• Launch new products and oversee advertising campaigns.
• Monitor market trends, consumer behavior and competitive activity.
• Forecast sales and prepare budgets.
• Analyze product performance and customer feedback for new ideas.
• Collaborate with production, R&D and other teams to implement changes.
• Prepare sales forecasts and monitor revenues vs forecasts.
• Adapt plans to improve the sales performance of the product/service.
• Liaise with advertising and promotions specialists to design sales campaigns and sales collateral.

Skills

Marketing strategy

Market research

Product development

Pricing strategy

Advertising campaigns

Sales forecasting

Budgeting

Education

Associates Degree (± 13 years)

Masters Degree (± 18 years) in Engineering

Tools

CRM systems

Google Analytics

Excel

Job description

Location: India - Mumbai

Category: Marketing

Employment Type: Full time

MAIN PURPOSE OF THE ROLE

Implement a marketing and sales strategy for one or more of the organization's more complex, controversial, or strategically significant products/services in order to meet established sales or market share targets.

MAIN RESPONSIBILITIES

• Conduct market research, oversee product development and design, set prices, launch new products, oversee advertising campaigns, and monitor sales performance to effectively market assigned products/services.
• Monitor, analyze, and evaluate domestic and international market trends, consumer behavior and competitor activity to identify market opportunities for the product/service.
• Monitor, analyze, and evaluate product performance and customer feedback to generate new product ideas.
• Identify product/service changes to meet customer needs.
• Liaise with other areas of the organization (e.g., production, R&D) to implement these changes.
• Prepare sales forecasts and budgets.
• Monitor sales volume, revenues and costs against forecasts.
• Adapt plans to improve the sales performance of the product/service.
• Liaise with advertising and promotions specialists to design sales campaigns and sales collateral for the product/service that are effective and appropriate for the target audience.

QUALIFICATIONS

Education

• Associates Degree (± 13 years)
• Masters Degree (± 18 years) in Engineering

Experience/Background

• Minimum 4 years