Drive Sales Growth, Market Share & Revenue Excellence
Position Overview
The Business Head Sales/GM Sales is responsible for leading the dealerships vehicle sales business, driving revenue growth, market share expansion, customer acquisition and profitability across the vehicle portfolio.
1. Education
- MBA in Marketing, Sales, Business Management or equivalent preferred.
- Degree in Business Administration, Commerce, Engineering or a related field.
2. Experience
- 12–18 years of automobile retail sales experience.
- Minimum 5–8 years in a leadership role managing dealership sales operations.
- Experience in passenger vehicles, premium vehicles, EVs, PHEVs, or luxury automotive.
- Proven track record of achieving sales and profitability targets.
3. Key Responsibilities
- Sales Strategy & Business Planning
- Sales Team Leadership & Development
- Sales Process & Customer Experience Management
- Profitability Management
- VAS / F&I Penetration
- Corporate & Institutional Sales
- Reporting & Business Analytics
- OEM Relationship Management
- Upcountry and Rural Sales
4. Key Performance Indicators (KPIs)
i. Business Performance
- Retail sales forecasting / planning accuracy
- Sales target achievement
- Market share
- Revenue & profit growth
ii. Sales Effectiveness
- Enquiry to booking to retail conversion
- Test drive conversion & penetration
iii. Customer Experience
- Sales Satisfaction Index – SSI (Score)
- Net Promoter Score – NPS (Score)
- Customer complaint resolution rate (%)
iv. Value-Added Business
- Finance, Insurance, Extended warranty, Accessory penetration
- Average revenue per vehicle sold
v. Team Management
- Employee productivity & performance appraisal (Score)
- Sales team retention rate (%)
- Training completion and certification levels (%)
5. Key Competencies
- Business Acumen
- Strategic Planning
- Results Orientation
- Analytical Thinking
- Customer Centricity
- Negotiation Skills
- People Leadership
- Decision Making