Executive- Sr. Executive- Sales- Building Materials- Ranchi

Walplast Products; Ranchi; On-site; INR 350,000 - 550,000; Full time

Job summary

Walplast Products in Ranchi seeks a field sales professional to drive market penetration, understand customer and influencer preferences, and develop strategies for competitive advantage in building materials. You will engage dealers, contractors, architects, and influencers, ensure inventory availability, deliver product presentations, and deploy resources for ROI in ATL and BTL activities.

The ideal candidate has 2–10 years of retail sales experience in Ranchi, strong communication,

Qualifications

• 2–10 years of retail sales experience in Ranchi, building materials.

Responsibilities

• Develop an in-depth understanding of customer and influencer preferences in Ranchi.
• Drive market penetration and ensure strong product coverage.
• Support dealers with inventory management and product activations.
• Create sales strategies to maintain volume, mix and price.
• Allocate resources for ATL and BTL activities to maximize ROI.
• Achieve revenue growth targets through competitive positioning.
• Conduct regular market research to identify selling opportunities.

Skills

Retail sales

Market research

Dealer management

Negotiation

Communication

Job description

Role & responsibilities

Customer and Market Insights:

Develop an in-depth understanding of customer and influencer preferences in the assigned market, analyze competition offerings versus our offerings, and formulate actionable strategies to create a sustainable competitive advantage for brand Walplast.

Market Penetration and Coverage:

Ensure that Walplast Tile Adhesives gains traction in the market through aggressive market coverage reach & penetration. Communicate product quality to clients, trade, builders, contractors, applicators, and architects through repeated product presentations and demonstrations.

Dealer Support and Inventory Management:

Convince and enable channel partners to invest in and maintain appropriate inventory levels of Walplast Tile Adhesive and allied products by creating awareness and demand through influencers and client activation.

Sales Strategy:

Maintain sales volume, product mix, and selling price by staying current with supply and demand, changing trends, economic indicators, and competitors.

Resource Deployment:

Ensure optimal deployment of resources for the desired ROI by appropriately allocating talent, time, and promotion in both ATL and BTL activities for maximum efficiency.

Revenue Growth:

Meet the company's customer acquisition and revenue growth targets by keeping the company competitive and innovative.

Market Research:

Conduct regular market research to gain market intelligence, gauge selling possibilities, and evaluate customer needs with a good geographical understanding.

Preferred candidate profile

2-10 years of retail sales experience in Ranchi location for building materials.