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Walplast Products is seeking a sales professional with 2-7 years of experience in retail sales in the Jaipur region for tile adhesives and tiles. The role involves understanding customer and influencer preferences, analyzing competitors, and formulating actionable strategies to grow Walplast’s presence.
Responsibilities include driving market penetration, communicating product quality to clients and architects, and ensuring effective dealer support and inventory management.
Customer and Market Insights:
Develop an in-depth understanding of customer and influencer preferences in the assigned market, analyze competition offerings versus our offerings, and formulate actionable strategies to create a sustainable competitive advantage for brand Walplast.
Market Penetration and Coverage:
Ensure that Walplast Tile Adhesives gains traction in the market through aggressive market coverage (reach & penetration). Communicate product quality to clients, trade, builders, contractors, applicators, and architects through repeated product presentations and demonstrations.
Dealer Support and Inventory Management:
Convince and enable channel partners to invest in and maintain appropriate inventory levels of Walplast Tile Adhesive and allied products by creating awareness and demand through influencers and client activation.
Sales Strategy:
Maintain sales volume, product mix, and selling price by staying current with supply and demand, changing trends, economic indicators, and competitors.
Resource Deployment:
Ensure optimal deployment of resources for the desired ROI by appropriately allocating talent, time, and promotion in both ATL and BTL activities for maximum efficiency.
Revenue Growth:
Meet the company's customer acquisition and revenue growth targets by keeping the company competitive and innovative.
Market Research:
Conduct regular market research to gain market intelligence, gauge selling possibilities, and evaluate customer needs with a good geographical understanding.
Reporting:
Ensure complete compliance with the company's reporting requirements in both online and offline formats.
Candidate with 2-7 years of experience in retail sales in Jaipur region for tile adhesives and tiles.