Executive / Sr. Executive - Sales (Tile Adhesive)

Walplast Products; Bhopal, Indore District, Jabalpur; On-site; INR 450,000 - 750,000; Full time

Job summary

Walplast Products in India seeks a field-focused sales professional to deepen customer and influencer insights, analyze competition, and develop actionable strategies to create a sustainable competitive edge for Walplast Tile Adhesives.

Responsibilities include market penetration, dealer support, inventory management, pricing discipline, and resource deployment across ATL and BTL activities to drive revenue growth and market leadership. 3+ years in channel or project sales preferred.

Qualifications

• 3+ years of experience in Channel Sales or Project sales, preferably from Tile Adhesives or TA industry.

Responsibilities

• Understand customer and influencer preferences in the assigned market; analyze competition offerings versus Walplast.
• Penetrate market and increase Walplast coverage; present product quality to clients via demos and presentations.
• Support dealers with inventory levels and demand generation through influencers and activations.
• Maintain sales volume, product mix, and pricing by monitoring supply, demand and market trends.
• Allocate resources for ROI; deploy ATL and BTL activities for maximum efficiency.
• Drive revenue growth by staying competitive and innovative to meet targets.
• Conduct regular market research to gain intelligence and understand customer needs geographically.
• Ensure compliance with the company's reporting requirements in online and offline formats.

Skills

Channel sales

Influencer insights

Job description

Role & responsibilities

Customer and Market Insights: Develop an in-depth understanding of customer and influencer preferences in the assigned market, analyze competition offerings versus our offerings, and formulate actionable strategies to create a sustainable competitive advantage for brand Walplast.

Market Penetration and Coverage: Ensure that Walplast (Tile Adhesives) gains traction in the market through aggressive market coverage (reach & penetration). Communicate product quality to clients, trade, builders, contractors, applicators, and architects through repeated product presentations and demonstrations.

Dealer Support and Inventory Management: Convince and enable channel partners to invest in and maintain appropriate inventory levels of Walplast (Tile Adhesive) and allied products by creating awareness and demand through influencers and client activation.

Sales Strategy: Maintain sales volume, product mix, and selling price by staying current with supply and demand, changing trends, economic indicators, and competitors.

Resource Deployment: Ensure optimal deployment of resources for the desired ROI by appropriately allocating talent, time, and promotion in both ATL and BTL activities for maximum efficiency.

Revenue Growth: Meet the company's customer acquisition and revenue growth targets by keeping the company competitive and innovative.

Market Research: Conduct regular market research to gain market intelligence, gauge selling possibilities, and evaluate customer needs with a good geographical understanding.

Reporting: Ensure complete compliance with the company's reporting requirements in both online and offline formats.

Preferred candidate profile

3+ years of experience in Channel Sales or Project sales, preferably from the Tile Adhesives and range of TA industry.