Executive- Sr. Executive- Sales- Building Materials- Mumbai

Walplast Products; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Walplast Products in Mumbai seeks an experienced sales professional to drive market penetration for tile adhesives and allied products. You will lead customer and influencer insights, strategize to outperform competitors, and coordinate dealer support and inventory management.

The role emphasizes aggressive market coverage, presentations to builders/architects, and revenue growth through effective resource deployment and regular market research.

Qualifications

• Minimum 5 years of experience in Retail Sales.
• Experience in Paints, Putty, Texture, Tile Adhesives, Building Materials, Construction Chemicals, Waterproofing, or FMCG is preferred.

Responsibilities

• Customer and Market Insights: Develop an in-depth understanding of customer and influencer preferences in the assigned market, analyze competition offerings versus our offerings, and formulate actionable strategies to create a sustainable competitive advantage for Walplast.
• Market Penetration and Coverage: Ensure that Walplast Tile Adhesives gains traction in the market through aggressive market coverage (reach & penetration). Communicate product quality to clients, trade, builders, contractors, applicators, and architects through repeated product presentations and demonstrations.
• Dealer Support and Inventory Management: Convince and enable channel partners to invest in and maintain appropriate inventory levels of Walplast Tile Adhesive and allied products by creating awareness and demand through influencers and client activation.
• Sales Strategy: Maintain sales volume, product mix, and selling price by staying current with supply and demand, changing trends, economic indicators, and competitors.
• Resource Deployment: Ensure optimal deployment of resources for the desired ROI by appropriately allocating talent, time, and promotion in both ATL and BTL activities for maximum efficiency.
• Revenue Growth: Meet the company's customer acquisition and revenue growth targets by keeping the company competitive and innovative.
• Market Research: Conduct regular market research to gain market intelligence, gauge selling possibilities, and evaluate customer needs with a good geographical understanding.
• Reporting: Ensure complete compliance with the company's reporting requirements in both online and offline formats.

Job description

Role & responsibilities

Customer and Market Insights: Develop an in-depth understanding of customer and influencer preferences in the assigned market, analyze competition offerings versus our offerings, and formulate actionable strategies to create a sustainable competitive advantage for brand Walplast.

Market Penetration and Coverage:

Ensure that Walplast Tile Adhesives gains traction in the market through aggressive market coverage (reach & penetration). Communicate product quality to clients, trade, builders, contractors, applicators, and architects through repeated product presentations and demonstrations.

Dealer Support and Inventory Management:

Convince and enable channel partners to invest in and maintain appropriate inventory levels of Walplast Tile Adhesive and allied products by creating awareness and demand through influencers and client activation.

Sales Strategy:

Maintain sales volume, product mix, and selling price by staying current with supply and demand, changing trends, economic indicators, and competitors.

Resource Deployment:

Ensure optimal deployment of resources for the desired ROI by appropriately allocating talent, time, and promotion in both ATL and BTL activities for maximum efficiency.

Revenue Growth:

Meet the company's customer acquisition and revenue growth targets by keeping the company competitive and innovative.

Market Research:

Conduct regular market research to gain market intelligence, gauge selling possibilities, and evaluate customer needs with a good geographical understanding.

Reporting:

Ensure complete compliance with the company's reporting requirements in both online and offline formats.

Preferred candidate profile

Minimum 5 years of experience in Retail Sales, preferably from the Paints, Putty, Texture, Tile Adhesives, Building Materials, Construction Chemicals, Waterproofing, or FMCG industry.