Executive / Sr. Executive- Sales- (Tile Adhesives / Tiles)- Balaghat

Walplast Products; Balaghat; On-site; INR 360,000 - 600,000; Full time

Job summary

Walplast Products is seeking an Executive/Sr. Executive to drive sales of tile adhesives and tiles in Balaghat, Madhya Pradesh.

The role focuses on understanding customer needs, market dynamics, and building strong relationships with traders, builders, and architects. The ideal candidate has 2–7 years of experience in retail sales in the Balaghat market, with a proven ability to penetrate channels, present product quality, and achieve revenue targets.

Qualifications

• 2-7 years of experience in retail sales in Balaghat.
• Experience in tile adhesives and tiles market.
• Strong communication and client engagement skills.

Responsibilities

• Understand customer and influencer preferences in Balaghat.
• Drive market penetration and coverage for Walplast Tile Adhesives.
• Support dealers with inventory and demand generation.
• Maintain sales volume, product mix and pricing.
• Allocate resources for ATL/BTL activities for ROI.
• Drive revenue growth through competitive strategies.
• Conduct regular market research to gather insights.
• Ensure compliance with reporting requirements.

Skills

Retail sales

Market insights

Sales strategy

Customer activation

Dealers & channel support

Job description

Executive.Sr. Executive- Tile Adhesives & Tiles- Balaghat,Madhya Pradesh.

Products handled- Tile adhesives, Epoxy, Grout, Waterproofing, Tiles, Construction chemicals.

Role & responsibilities

• Customer and Market Insights: Develop an in-depth understanding of customer and influencer preferences in the assigned market, analyze competition offerings versus our offerings, and formulate actionable strategies to create a sustainable competitive advantage for brand Walplast.
• Market Penetration and Coverage: Ensure that Walplast Tile Adhesives gains traction in the market through aggressive market coverage (reach & penetration). Communicate product quality to clients, trade, builders, contractors, applicators, and architects through repeated product presentations and demonstrations.
• Dealer Support and Inventory Management: Convince and enable channel partners to invest in and maintain appropriate inventory levels of Walplast Tile Adhesive and allied products by creating awareness and demand through influencers and client activation.
• Sales Strategy: Maintain sales volume, product mix, and selling price by staying current with supply and demand, changing trends, economic indicators, and competitors.
• Resource Deployment: Ensure optimal deployment of resources for the desired ROI by appropriately allocating talent, time, and promotion in both ATL and BTL activities for maximum efficiency.
• Revenue Growth: Meet the company's customer acquisition and revenue growth targets by keeping the company competitive and innovative.
• Market Research: Conduct regular market research to gain market intelligence, gauge selling possibilities, and evaluate customer needs with a good geographical understanding.
• Reporting: Ensure complete compliance with the company's reporting requirements in both online and offline formats.

Preferred candidate profile

Candidate with 2-7 years of experience in retail sales in Balaghat market for tile adhesives and Its Ranges and tiles.