Executive/Sr. Executive - Retail Sales - MP

Walplast Products; Betul District, Balaghat, Jabalpur; On-site; INR 500,000 - 900,000; Full time

Job summary

Walplast Products invites applications for an Executive/Sr. Executive - Retail sales to drive tile adhesives business across Jabalpur, Balaghat and Betul. The role focuses on expanding market presence, engaging builders, contractors and retailers, and delivering product demonstrations.

The candidate will analyze customer needs, manage dealer relationships, monitor inventory, optimize pricing, and report market insights to support strategic growth for Walplast tiles solutions.

Qualifications

• Market experience in Jabalpur, Balaghat or Betul.

Responsibilities

• Develop an in-depth understanding of customer and influencer preferences in the assigned market.
• Ensure Walplast gains market traction through aggressive market coverage and communicate product quality to clients, trade, builders, contractors, applicators, and architects through presentations and demonstrations.
• Convince and enable channel partners to invest in and maintain appropriate inventory levels by creating awareness and demand through influencers and client activation.
• Maintain sales volume, product mix, and selling price by staying current with supply and demand, changing trends, economic indicators, and competitors.
• Ensure optimal deployment of resources for the desired ROI by appropriately allocating talent, time, and promotion in both ATL and BTL activities for maximum efficiency.
• Meet the company's customer acquisition and revenue growth targets by keeping the company competitive and innovative.
• Conduct regular market research to gain market intelligence, gauge selling possibilities, and evaluate customer needs with a good geographical understanding.
• Ensure complete compliance with the company's reporting requirements in both online and offline formats.

Job description

Role & responsibilities

Position : Executive/Sr.Executive - Retail sales

Job Location : Jabalpur/Balaghat/Betul

Product Experience required : Tiles Adhesives/Tiles/Tiles Solution (any of this product will be considered)

Job Details

Customer and Market Insights: Develop an in-depth understanding of customer and influencer preferences in the assigned market, analyze competition offerings versus our offerings, and formulate actionable strategies to create a sustainable competitive advantage for brand Walplast.

Market Penetration and Coverage: Ensure that Walplast (Tile Adhesives) gains traction in the market through aggressive market coverage (reach & penetration). Communicate product quality to clients, trade, builders, contractors, applicators, and architects through repeated product presentations and demonstrations.

Dealer Support and Inventory Management: Convince and enable channel partners to invest in and maintain appropriate inventory levels of Walplast (Tile Adhesive) and allied products by creating awareness and demand through influencers and client activation.

Sales Strategy: Maintain sales volume, product mix, and selling price by staying current with supply and demand, changing trends, economic indicators, and competitors.

Resource Deployment: Ensure optimal deployment of resources for the desired ROI by appropriately allocating talent, time, and promotion in both ATL and BTL activities for maximum efficiency.

Revenue Growth: Meet the company's customer acquisition and revenue growth targets by keeping the company competitive and innovative.

Market Research: Conduct regular market research to gain market intelligence, gauge selling possibilities, and evaluate customer needs with a good geographical understanding.

Reporting: Ensure complete compliance with the company's reporting requirements in both online and offline formats.

Preferred candidate profile

Interested candidate should have market experience of Jabalpur/Balaghat/Betul (any of this 3 location)