Digital Project Manager(Night Shift)

WPP Production India [Studios]; Gurugram District; On-site; INR 900,000 - 1,300,000; Full time

Job summary

WPP Production India [Studios] is seeking an experienced campaign operations professional to oversee email and SMS deployment, track deployment plans, and ensure on-time delivery across regions. You will coordinate between marketers and execution teams, manage schedules, analyze performance, and implement improvements while adhering to brand guidelines.

The role demands strong communication and proven project management skills in a fast-paced environment.

Qualifications

• 6+ years of overall experience with 2-3 years of relevant experience in email/SMS marketing and campaign management.
• Excellent written and oral communication across levels including onshore stakeholders.
• Strong knowledge of audience targeting and segmentation.
• Prior experience with US/UK/APAC/EMEA clients in a similar domain.
• Proficient in reporting and analysing campaign performance.
• Strong project management and ability to manage multiple projects.
• Excellent relationship-building and teamwork.
• Working expertise with Windows OS, MS Excel, and MS Word.

Responsibilities

• Oversee the tracking of customer campaign deployment plans for Email and SMS.
• Adapt and apply the delivery approach to meet project objectives and client business drivers.
• Establish and maintain project communications and schedules.
• Identify and manage project issues and resolutions.
• Clarify and communicate project objectives and success criteria.
• Liaison between the marketers and the execution team. Day-to-Day point of contact for projects, for both internal and client stakeholders.
• Analyze campaign performance and suggest improvements.
• Ensure Emails & SMS deliverables follow industry best practices & brand compliance.
• Analyze campaign requests, brief, and oversee work with internal and external stakeholders & ensure timely and quality delivery.
• Recommend measures to improve work process methods to ensure the highest quality work output possible.
• Ability to comprehend problems and articulate solutions in a way that is wholly aligned with the business strategy and easy to understand for clients.

Skills

Campaign management

Email/SMS marketing

Audience targeting

Communication skills

Relationship building

Project management

MS Excel

Team player

Windows OS

MS Word

Tools

UNICA

SFMC

MARKETO

SAS

SAP CRM

Marketing automation

Job description

What will you do?

• Oversee the tracking of customer campaign deployment plans for Email and SMS.
• Adapt and apply the delivery approach to meet project objectives and client business drivers.
• Establish and maintain project communications and schedules.
• Identify and manage project issues and resolutions.
• Clarify and communicate project objectives and success criteria.
• Liaison between the marketers and the execution team. Day-to-Day point of contact for projects, for both internal and client stakeholders.
• Analyze campaign performance and suggest improvements.
• Ensure Emails & SMS deliverables follow industry best practices & brand compliance.
• Analyze campaign requests, brief, and oversee work with internal and external stakeholders & ensure timely and quality delivery.
• Recommend measures to improve work process methods to ensure the highest quality work output possible.
• Ability to comprehend problems and articulate solutions in a way that is wholly aligned with the business strategy and easy to understand for clients.

What will you need?

Must have skills

• 6+ years of overall experience with 2-3 years of relevant experience in email/SMS marketing and other channel deployment or campaign management.
• Excellent written and oral communication skills with the ability to effectively and efficiently communicate at all levels of the organization and onshore stakeholders.
• Should have good knowledge of audience targeting and segmentation.
• Should have prior work experience with US/UK/APAC/EMEA clients in a similar domain.
• Knowledge of email marketing/data base marketing Tool
• Proficient in reporting and analysing campaign performance.
• Strong project management skills. Be able to manage multiple projects at the same time.
• Proven ability to manage and multi-task per assigned timelines in a fast-paced environment.
• Must have excellent relationship-building skills.
• Should be an excellent team player.
• Working expertise with Windows OS, MS Excel, and MS Word is required.

Good to have skills

• Prior experience working on Marketing Automation and Cross Channel Campaign management software like UNICA, SFMC, MARKETO, SAS or SAP CRM will be a huge plus.
• Proficient with Excel macros/pivot tables
• Data Handling and Analysis
• Knowledge of HTML/CSS; any marketing automation tool is a bonus.