Campaign Specialist - CRM

Publicis Groupe; Pune District; On-site; INR 500,000 - 800,000; Full time

Job summary

A global marketing and technology firm in Pune is seeking a professional with 3-5 years of experience in campaigns execution on marketing automation and CRM platforms, specifically SFMC. The ideal candidate should possess excellent analytical skills and strong attention to detail for effective campaign performance optimization. This role requires collaboration with cross-functional teams, ensuring the success of email marketing initiatives through quality assurance and effective reporting.

Qualifications

• 3-5 years of experience in campaigns execution on marketing automation & CRM platforms.
• SFMC experience/expertise is a must-have.
• Proven experience in campaign performance optimization.

Responsibilities

• Coordinate with cross functional team to drive email development.
• Quality Assurance and testing of campaign.
• Campaign configuration.

Skills

Campaign performance optimization

Strong analytical skills

Email marketing experience

Attention to detail

Written and verbal communication

Tools

SFMC

WebEngage

MoEngage

Adobe

Job description

Company Description

Digitas is the global Marketing & Technology Services brand and part of the Publicis Groupe. Digitas' Connected Marketing Agency proposition is based on the principle that there are better ways for brands to connect with people and people with each other. Leveraging comprehensive data, technology, creative, media and strategy capabilities and a proprietary planning process called North, Digitas delivers ambitious outcomes via connected practices that include Creative + Media Campaigns, Brand Experiences, CRM & Loyalty and Marketing Transformation. A Gartner Magic Quadrant Global Marketing Agency Leader for five consecutive years, Digitas serves the world’s leading brands through a global network comprised of more than 4,000 employees across over 30 countries and 50 offices. For more information visit www.digitas.com, where everything connects. https://linktr.ee/digitas_india

Overview

Who You Are

• 3-5 years of experience in campaigns execution on marketing automation & CRM platforms.
• SFMC experience/expertise is a must-have.
• Having Knowledge of other platforms (WebEngage, MoEngage, and Adobe) is a plus.
• Proven experience in campaign performance optimization.
• Excellent analytical, troubleshooting, decision making, organizational, and time management skills with an emphasis on high attention to detail.
• Strong attention to detail and organizational skills.
• Strong ability to understand business requirements.
• Excellent written and verbal communication skills.
• Ability to work independently.

Mandatory Skills

• Email Marketing and marketing automation Experience.
• An in-depth understanding of all relevant SFMC modules including Email Studio, Web Studio, Analytics Builder, Journey Builder, Automation Studio, Audience Builder, and Content Builder.
• Gathering campaign requirements, timelines and finalizing briefing.
• Coordinate with cross functional team to drive email development.
• Managing the creative process if required.
• Analyse provided html assets and revise where necessary.
• Campaign configuration.
• Audience creation, DE management, and data troubleshooting.
• Quality Assurance and testing of campaign.
• Campaign performance tracking & reporting.
• Relational database concepts, with exposure to SQL query development.
• Knowledge AMP Script.
• HTML and CSS exposure.
• Knowledge on Landing page Development.
• Basic knowledge on REST & SOAP API will be a plus.