Email Design and Campaign Specialist

WNS Holdings; New Delhi, Gurugram District; On-site; INR 1,400,000 - 2,400,000; Full time

Job summary

WNS Holdings in Delhi seeks a strategic marketing automation specialist to bridge business goals and technical execution across email programs. You will own end-to-end campaign delivery, drive customer engagement, and optimize performance through automation, segmentation, testing, and analytics.

Responsibilities include leading campaigns on Salesforce Marketing Cloud and Marketo, developing program roadmaps for lifecycle and transactional campaigns, and mentoring teams on best practices while

Qualifications

• 8+ years of experience in marketing automation or campaign management.
• Minimum 3 years of experience leading large-scale marketing programs and stakeholder management.

Responsibilities

• Lead end-to-end email, push, and customer engagement campaigns using marketing automation platforms.
• Manage campaign planning, execution, audience segmentation, A/B testing, and performance reporting.
• Collaborate with marketing, creative, CRM, and business stakeholders to ensure successful campaign delivery.
• Own campaign processes, capacity planning, and delivery timelines.
• Design and build responsive email templates using Salesforce Marketing Cloud, Marketo, Photoshop, Dreamweaver, HTML, and CSS.
• Develop program roadmaps for lifecycle, transactional, and promotional campaigns.
• Provide training and support on campaign management platforms and processes.

Education

Bachelor's or Master's degree in Computer Science, Marketing, or a related field

Tools

Salesforce Marketing Cloud

Marketo

AWS

HubSpot

HTML

CSS

SQL

Photoshop

Dreamweaver

Jira

Monday.com

Job description

Role Summary

We are seeking a strategic professional to bridge business goals and technical execution across email marketing programs. The role involves managing end-to-end campaign delivery, driving customer engagement, and optimizing performance through automation, segmentation, testing, and analytics.

Key Responsibilities

• Lead end-to-end email, push, and customer engagement campaigns using marketing automation platforms.
• Manage campaign planning, execution, audience segmentation, A/B testing, and performance reporting.
• Collaborate with marketing, creative, CRM, and business stakeholders to ensure successful campaign delivery.
• Own campaign processes, capacity planning, and delivery timelines.
• Design and build responsive email templates using Salesforce Marketing Cloud, Marketo, Photoshop, Dreamweaver, HTML, and CSS.
• Develop program roadmaps for lifecycle, transactional, and promotional campaigns.
• Provide training and support on campaign management platforms and processes.

Technical Skills

• Hands-on experience with Salesforce Marketing Cloud, Marketo, AWS, or HubSpot.
• Strong knowledge of HTML/HTML5, CSS/CSS3, responsive email development, and SQL.
• Experience with Photoshop, Dreamweaver, and project management tools such as Jira and Monday.com.
• Exposure to Adobe Creative Suite is preferred.

Qualifications

• Bachelor's or Master's degree in Computer Science, Marketing, or a related field.
• 8+ years of experience in marketing automation or campaign management.
• Minimum 3 years of experience leading large-scale marketing programs and stakeholder management.