Email Marketing Executive

Ecliptic Insight Ventures; Varanasi; On-site; INR 334,800 - 502,200; Full time

Job summary

A growing marketing firm in Varanasi is seeking a results-driven Email Marketing Executive to plan, execute, and optimize email marketing campaigns aimed at driving engagement and customer retention. The ideal candidate will have a solid understanding of email marketing practices and a keen analytical mindset. Responsibilities include developing email content, managing lists, and analyzing campaign metrics. Applicants should have a Bachelor's degree in a relevant field and hands-on experience with email marketing tools.

Qualifications

• 1–3 years of experience in email marketing or digital marketing.
• Hands-on experience with email marketing platforms.
• Basic understanding of HTML/CSS for email formatting.

Responsibilities

• Plan, create, and execute email marketing campaigns including newsletters and promotional emails.
• Develop compelling email copy, subject lines, and CTAs aligned with campaign goals.
• Monitor and analyze campaign performance metrics such as open rates, click-through rates.

Skills

Email marketing best practices

Audience segmentation

Performance analytics

Strong written communication

Attention to detail

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Tools

Mailchimp

HubSpot

Salesforce

Zoho

Klaviyo

Job description

Overview

• Department: Marketing / Growth
• Reporting To: Marketing Manager / Digital Marketing Lead
• Location: [On-site / Hybrid / Remote]
• Employment Type: Full-time

Job Summary

We are seeking a results-driven Email Marketing Executive to plan, execute, and optimize email marketing campaigns that drive engagement, conversions, and customer retention. The ideal candidate will have a strong understanding of email marketing best practices, audience segmentation, and performance analytics, along with excellent communication and organizational skills.

Key Responsibilities

• Plan, create, and execute email marketing campaigns including newsletters, promotional emails, drip campaigns, and automated workflows
• Develop compelling email copy, subject lines, and CTAs aligned with brand tone and campaign goals
• Manage email lists, segmentation, and personalization to improve engagement and conversion rates
• Design and format emails using email marketing tools and templates (basic HTML knowledge is a plus)
• Schedule, test, and deploy email campaigns while ensuring deliverability and compliance (CAN-SPAM, GDPR, etc.)
• Monitor and analyze campaign performance metrics such as open rates, click-through rates, conversions, and bounce rates
• Conduct A/B testing on subject lines, content, design, and send times to optimize performance
• Coordinate with design, content, and marketing teams to ensure consistency across campaigns
• Maintain and improve email database health and subscriber growth
• Stay updated with industry trends, tools, and best practices in email marketing

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 1–3 years of experience in email marketing or digital marketing
• Hands-on experience with email marketing platforms (e.g., Mailchimp, HubSpot, Salesforce, Zoho, Klaviyo, etc.)
• Strong written communication and copywriting skills
• Basic understanding of HTML/CSS for email formatting (preferred, not mandatory)
• Knowledge of email deliverability, segmentation, and automation
• Strong analytical skills and ability to interpret campaign data
• Excellent attention to detail and time management skills

Preferred Skills

• Experience with CRM tools and marketing automation
• Familiarity with customer journey mapping and lifecycle marketing
• Experience working with A/B testing and optimization strategies
• Understanding of data privacy regulations related to email marketing

Key Performance Indicators (KPIs)

• Email open and click-through rates
• Conversion and lead generation metrics
• Subscriber growth and list engagement
• Campaign ROI and performance improvements
• Deliverability and unsubscribe rates