Digital Marketing Specialist

CLIRNET; Kolkata District; On-site; INR 420,000 - 720,000; Full time

Job summary

CLIRNET Services Private Limited is seeking a campaign operations specialist to design and develop responsive HTML email templates and manage multi-channel campaigns across Email, WhatsApp, SMS, RCS and Push Notifications.

You will QA templates, monitor delivery, troubleshoot issues, and ensure compliance with data privacy and platform guidelines, while supporting automation workflows and audience segmentation.

Qualifications

• 2–5 years of experience in campaign operations, marketing automation, or CRM communications.
• Hands-on experience in HTML/CSS for responsive email development.
• Strong understanding of email client compatibility and responsive email design.
• Experience with multichannel communication platforms for Email, WhatsApp, SMS, RCS, and Push Notifications.
• Knowledge of campaign management, audience segmentation, and message scheduling.
• Familiarity with campaign automation and marketing technology platforms is preferred.

Responsibilities

• Design and develop responsive HTML email templates compatible with major email clients.
• Execute and manage campaigns across multiple channels (Email, WhatsApp, SMS, RCS, Push Notifications).
• Support automation workflows and customer journey execution where required.
• Perform QA for HTML templates, links, personalization, and rendering across devices.
• Monitor campaign delivery and troubleshoot execution-related issues.
• Ensure compliance with communication best practices, data privacy policies, and platform guidelines.

Skills

HTML/CSS

Campaign operations

CRM communications

Multichannel platforms

Audience segmentation

Message scheduling

Job description

• Design and develop responsive HTML email templates compatible with major email clients.
• Execute and manage campaigns across multiple communication channels, including Email, WhatsApp, SMS, RCS, Push Notifications, and other messaging platforms.
• Support automation workflows and customer journey execution where required.
• Perform quality assurance (QA) for HTML templates, links, personalization, and rendering across devices and email clients.
• Monitor campaign delivery and troubleshoot execution-related issues.
• Ensure compliance with communication best practices, data privacy policies, and platform guidelines.

Required Skills & Qualifications:

• 2–5 years of experience in campaign operations, marketing automation, or CRM communications.
• Hands-on experience in HTML/CSS for responsive email development.
• Strong understanding of email client compatibility and responsive email design.
• Experience with multichannel communication platforms for Email, WhatsApp, SMS, RCS, and Push Notifications.
• Knowledge of campaign management, audience segmentation, and message scheduling.
• Familiarity with campaign automation and marketing technology platforms is preferred.