Digital Mktg Advisory Analyst

Accenture PLC; Mumbai; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Accenture PLC is seeking a Digital Mktg Advisory Analyst to manage multichannel campaigns, primarily for pharma clients, leveraging MOS products and SFMC knowledge. The role requires 3–5 years of email marketing experience and strong data-driven marketing analytics.

You will deploy emails, build workflows, test end-to-end processes, and coordinate with project managers and brand teams to ensure on-time delivery and quality.

Qualifications

• BSc/Any Graduation required.
• Minimum 3 years Email Marketing experience.
• 3–5 years overall experience.
• Experience with MOS tools such as Word, PowerPoint, Excel, Outlook.
• Strong analytical skills in the marketing space.
• Excellent time management and communication.
• Project and client management experience.
• Ability to understand customer needs and engage during project.
• Willingness to work in a dynamic, shift-based environment.

Responsibilities

• Manage multichannel campaign requests via email/phone/OC.
• End-to-end multichannel campaign process for Pharma industry.
• Deploy emails, generate distribution lists, create workflows, test data, test workflow end to end.
• Document progress, issues and agreements.
• Ensure quality standards.
• Follow tracking mechanism and capture details.
• Collaborate with project managers and brand teams.
• Oversee planning, execution and delivery of digital tool-based projects.

Skills

Digital Project Management

Marketing Analytics

Stakeholder Management

Education

BSc/Any Graduation

Tools

Word

PowerPoint

Excel

Outlook

Job description

Skill required:

Marketing Operations - Digital Project Management

Designation:

Digital Mktg Advisory Analyst

Qualifications:

BSc/Any Graduation

Years of Experience:

3 to 5 years

What would you do

Individual will be responsible to manage Multichannel Campaign requests received via email/phone/OC

Manage end-to-end Multi Channel campaign process for Pharma industry

Individual is needed to complete tasks (deploy emails, Generate Distribution list, Create workflows, Create Test data, Test workflow end to end, manage calls with the project managers) on time and error-free.

Ensure progress, issues and agreements are properly documented and acted upon.

Ensure all quality standards are met

Follow transactions/issues tracking mechanism and capture all the details required on the tracking tool

Bachelors degree (preferably Science)

Minimum 3+ years of Email Marketing Experience.

Minimum 3 years of experience of working on MOS products: particularly Word, PowerPoint, Excel Outlook.

Strong analytical knowledge in the marketing space.

Impeccable time management and communication skills

Project and Client (Brand team) management experience is a must.

Demonstrated ability to understand customer needs and requirements; ability to proactively engage customer in the course of project management.

Overseeing the planning, execution, and delivery of projects that primarily rely on digital tools and technologies. It encompasses managing tasks, resources, timelines, and communication channels to ensure successful project outcomes in the digital realm.

What are we looking for

• Ability to handle disputes
• Ability to manage multiple stakeholders
• Ability to meet deadlines
• Candidate should be a graduate
• Minimum 1year experience in Email/Campaign Management required.
• Strong verbal and written communication skills
• Strong listening skills
• Excellent customer service skills and experience in customer facing role.
• Able to work in a highly dynamic environment and able to multi-task.
• Intimate knowledge of Campaign Management Best Practices and trends.
• Basic Knowledge of how a Database works which can be leveraged for Campaign Management is a must.
• Knowledge of SFMC - Desirable
• Other email delivery applications: Dream, , Marketo, Eloqua, Responsys Mandatory if they dont have SFMC high proficiency
• Knowledge of SQL and JS desirable

Roles and Responsibilities:

• In this role you are required to do analysis and solving of lower-complexity problems
• Your day to day interaction is with peers within Accenture before updating supervisors
• In this role you may have limited exposure with clients and/or Accenture management
• You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments
• The decisions you make impact your own work and may impact the work of others
• You will be an individual contributor as a part of a team, with a focused scope of work
• Please note that this role may require you to work in rotational shifts Qualification BSc,Any Graduation