Marketing Operations - Campaign Management

Sigma Allied Services; Bengaluru, Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Sigma Allied Services in Bengaluru is seeking a capable Email Campaign Lead to oversee content creation and campaign execution. You will manage daily email team operations, ensure adherence to timelines, and uphold high quality standards across campaigns.

The role requires strong communication, organization, and experience in campaign management with a focus on metrics, governance, and client coordination.

Qualifications

• Bachelor's degree required; willing to work across different shifts.
• Minimum 4 years experience in Campaign Management and email content creation.
• Highly organized, detail oriented, and results focused.
• Strong with KPI, SLA and operational metrics.

Responsibilities

• Lead the email team including Content Creation and Campaign creation.
• Manage Day to Day operations of the Email team.
• Meet team SLAs month on month.
• Risk and issue management.
• Maintain high quality standards for email content and ensure timely delivery.
• Adhere to compliance and regulatory requirements.
• Support to the onshore team.

Skills

Excellent communication skills

Education

Bachelor's degree

Job description

Role & responsibilities

• Lead the email Team including Content Creation & Campaign creation
• Manage Day to Day operations of the Email team
• Meet team SLAs month on month
• Risk and issue management
• Maintaining high quality standards for the email content and ensuring the timelines are met
• Adhering to compliance and regulatory requirements
• Communication/support to the onshore team
• Ensure operational metrics are appropriately managed and maintained by the team
• Create and execute project work plans and revise them as appropriate to meet changing needs and requirements of the brand
• Lead Business discussions and manage client expectations on the project and is able to negotiate/align on plans
• Lead Discussion for new requirements
• Constantly drive innovation and improvements in the team to improve quality and productivity.
• Drive best practices within the team
• Role requires Digital Marketing Ads & Promotion creation/design
• The planning, executing, tracking and analysis of direct marketing campaigns. These tasks span the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result.

What are we looking for?

Excellent Communication Skills

Bachelors degree, willing to work across different shifts

Minimum 4 years Experience in Campaign Management and email content creation

Highly organized, detail oriented, and results focused

• Need to have an ability to effectively handle tight deadlines and multiple projects
• Managing client expectations with regards to Governance
• Good at interacting with clients over phone or email
• Strong Team Management, with atleast 4 years experience managing people
• Strong with KPI, SLA and operational metrics
• Working experience with content management.
• Quick learner and ability to highlight risks and issues
• Ability to honor commitments and deadlines on assigned tasks
• Ability to prioritize tasks, complete assignments and Multitask.
• Working experience on JIRA or Workfront would be an advantage