Group Manager-Analytics

WNS Global Services; Gurugram District; Presencial; INR 3.500.000 - 7.000.000; Jornada completa

Descripción de la vacante

WNS Global Services seeks an experienced Email Marketing Program Manager to bridge business goals with technical execution. You will oversee the planning, execution, and optimization of email campaigns to engage customers and drive revenue across channels.

Responsibilities include end-to-end campaign management, segmentation, automation, A/B testing, capacity planning, and cross-functional collaboration with marketing, creative, and CRM teams. Proficiency in SFMC/Marketo and AWS is required.

Formación

• Masters or bachelor’s degree in Computers, Marketing or related field.
• 8+ years in marketing automation or campaign management, with at least 3 years in program-level leadership.

Responsabilidades

• Oversee planning, execution and optimization of email campaigns to drive engagement and revenue.
• Manage end-to-end campaign processes including segmentation, automation, A/B testing and performance analysis while ensuring deliverability and brand consistency.
• Own campaign execution processes, scope requirements and lead capacity planning for timely delivery.
• Collaborate with stakeholders, marketing, creative and CRM teams; manage ESP/marketing automation platforms.
• End-to-end email, push and other touchpoints using marketing automation tools; design and build responsive emails.
• Provide training to stakeholders on Campaign Management systems and processes (AWS, Salesforce, Marketo).

Conocimientos

Email Marketing

Salesforce Marketing Cloud

Marketo

AWS

HubSpot

Jira

HTML/CSS

Photoshop

Dreamweaver

Educación

Masters/Bachelors in Computers or Marketing

Herramientas

Salesforce Marketing Cloud

Marketo

AWS

Descripción del empleo

WNS, part of Capgemini, is an Agentic AI-powered leader in intelligent operations and transformation, serving more than 700 clients across 10 industries, including Banking and Financial Services, Healthcare, Insurance, Shipping and Logistics, and Travel and Hospitality. We bring together deep domain excellence – WNS’ core differentiator – with AI-powered platforms and analytics to help businesses innovate, scale, adapt and build resilience in a world defined by disruption.Our purpose is clear: to enable lasting business value by designing intelligent, human-led solutions that deliver sustainable outcomes and a differentiated impact. With three global headquarters across four continents, operations in 13 countries, 65 delivery centers and more than 66,000 employees, WNS combines scale, expertise and execution to create meaningful, measurable impact.

Job Description

Email Marketing - Program ManagerSeeking an strategic individual who can bridges the gap between business goals and technical execution. Individual will be responsible for overseeing the planning, execution, and optimization of email campaigns to drive customer engagement and revenue. Manage engagement to deliver end-to-end campaign process including segmentation, automation, A/B testing, and performance analysis while ensuring brand consistency and high deliverability rates.Serve as the owner for campaign execution processes, scoping requirements and leading capacity planning to ensure timely delivery.Collaborate with stakeholders, marketing, creative, and CRM teams. Manage the email service provider (ESP) or marketing automation platform. End to end e-mail campaign management and coordination for e-mail, push & other customer touchpoints using marketing automation toolsDesign & build digital marketing responsive emails using Photoshop, Dreamweaver, and Email Marketing Tool – Salesforce Marketing Cloud/ MarketoUnderstanding of marketing automation including e-mail design, responsive HTML coding, audience building, SQL query building, tracking and analysis of resultsDevelop and maintain a long-term roadmap for email programs, including lifecycle, transactional, and promotional workstreams.Providing training and assistance to stakeholders on Campaign Management systems ( (AWS, SalesForce, Marketo) and processes.Technical SkillsProven experience as an email marketing manager or similar role.Expertise in email marketing platforms/automation tools Salesforce Marketing Cloud, Marketo, AWS, HubSpot)Experience in project management tools like Jira, Monday, etcExpertise on Photoshop, Dreamweaver, HTML/ HTML5 CSS/ CSS3Experience with graphic design tools (Adobe Creative Suite) is a plus.

Qualifications

Masters/bachelor's degree in Computers, Marketing or a related field is typically required.8+ years in marketing automation or campaign management, with at least 3 years focused on program-level leadership

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