Digital Product Marketing Manager

BeyondnMore; Mumbai; On-site; INR 900,000 - 1,500,000; Full time

Job summary

BeyondnMore in Mumbai is seeking a Product Marketing Manager to lead the launch and growth of our new digital platform. This role blends product marketing, digital campaigns, and customer reach to drive adoption and revenue.

You will own the GTM plan, manage SEO/SEM, ads across Google, Meta, and LinkedIn, and craft messaging for B2B and B2C audiences. 1–4 years of relevant experience required.

Qualifications

• 1–4 years of experience launching digital products/online platforms.
• Understanding of customer behaviour and user acquisition for B2B and B2C.
• Experience with multi-channel digital marketing campaigns.
• Strong communication, analytics and project management skills.

Responsibilities

• Develop and execute the GTM strategy for the platform launch.
• Plan and manage campaigns across SEO, SEM, Google Ads, Meta Ads, Instagram, LinkedIn, email and content marketing.
• Drive user acquisition, engagement and retention.
• Craft product messaging, positioning and marketing collateral.
• Monitor campaign performance, website analytics, conversion rates and ROI.

Skills

Go-to-Market

Digital marketing

Campaign management

Google Analytics

SEO

CRM

Marketing automation

Communication

Project management

Design literacy

Tools

Google Ads

Meta Ads

LinkedIn Ads

CRM

Job description

We are looking for a Product Marketing Manager to lead the launch and growth of our new digital platform. This role combines product marketing, digital marketing and customer reach.

Ideal Candidate

The ideal candidate has 1-4 years of experience in launching digital products/online platforms, understands customer behaviour, and can drive user acquisition for both B2B and B2C audiences.

Key Responsibilities

• Develop and execute the Go-to-Market (GTM) strategy for the platform launch.
• Plan and manage campaigns across SEO, SEM, Google Ads, Meta Ads, Instagram, LinkedIn, email marketing, and content marketing.
• Drive customer acquisition, engagement, and retention.
• Create product messaging, positioning, and marketing collateral.
• Monitor campaign performance, website analytics, conversion rates, and marketing ROI.

Desired Skills

• Experience launching a digital product, SaaS platform, marketplace, or technology product.
• Strong understanding of customer journeys and digital marketing channels.
• Hands-on experience with Google Analytics, performance marketing, SEO, CRM, and marketing automation tools.
• Excellent communication, analytical, and project management skills.
• High aesthetic & design literacy

Preferred Industries

• B2B Design
• Building materials
• Advertising

Compensation

Depends on the candidate: From 8 lacs to 15 lacs including variable pay