Digital Marketing Manager
Location- Mumbai
CTC 30-32 LPA
Education: MBA/PGDM in Marketing with 10-15 years in Digital Marketing from luxury, premium lifestyle, home dcor, interiors, architecture, building materials, furniture, fashion, or other design-led industries
Must-Have Experience
- Digital Strategy
- Developed and executed end-to-end digital roadmaps.
- Strong understanding of brand positioning and digital transformation.
- B2B Digital Marketing
- Experience handling a B2B customer journey rather than only D2C/e-commerce.
- Lead generation, architect/designer engagement and dealer/channel ecosystem exposure would be valuable.
- Premium/Luxury Brand Experience
- Must understand premium brand storytelling, visual merchandising and high-quality digital communication.
- Experience working with architects, interior designers, HNIs or premium customers would be a strong advantage.
- Website & E-commerce
- Website revamp, UX/UI, SEO, CMS and backend integrations.
- Experience with B2B product catalogues/showcase platforms is preferred.
- Social & Content
- Strong exposure to Instagram, LinkedIn, Pinterest and YouTube.
- Product launches, showroom events, architect collaborations and influencer/content partnerships.
- Performance Marketing
- Google, Meta and other paid media.
- Strong understanding of CPL, CAC, ROAS, conversion and lead quality.
- Should be capable of managing agencies rather than simply executing campaigns.
- Analytics
- GA4, dashboards, campaign analytics and conversion tracking.
- Ability to translate data into business recommendations.