Digital Marketing Manager

Supportsoft Technologies Jaipur; Jaipur; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Supportsoft Technologies Jaipur seeks an experienced Digital Marketing Manager to lead and execute digital marketing strategies for an IT company. You will be responsible for increasing brand visibility, website traffic, lead generation, and overall performance across multiple channels.

The role requires 4–7 years of digital marketing experience, with strong skills in SEO, Google Ads, PPC, SEM, social media, content marketing and lead generation, plus a track record of data-driven decision

Qualifications

• 4–7 years of digital marketing experience, preferably in IT, software, SaaS, or B2B.
• Experience leading multi-channel campaigns and analytics-driven optimisation.
• Experience with SEO, SEM, PPC, content, email, and social strategies.
• Relevant certifications in Google Ads / Analytics are preferred.

Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with business goals.
• Lead and manage SEO, SEM, PPC, social media, content, and email campaigns.
• Plan and optimise Google Ads and Meta Ads to generate quality leads.
• Drive organic traffic via on-page, off-page, and technical SEO.
• Coordinate with content, design, sales and development teams to execute campaigns.
• Track performance, ROI, conversions and other metrics; present insights to management.
• Identify new digital marketing opportunities and emerging industry trends.

Skills

SEO

Google Ads

PPC

SEM

Google Analytics

Google Search Console

Meta Ads

Social Media Marketing

Content Marketing

Lead Generation

Email Marketing

Technical SEO

Keyword Research

Google Tag Manager

Conversion Rate Optimization

Education

Bachelor's degree in Marketing, Digital Marketing, Business Administration, Mass Communication

MBA/PGDM in Marketing

Google Ads, Google Analytics, SEO, or Digital Marketing certifications

Tools

Google Ads Manager

SEO tools (SEMrush, Ahrefs)

Google Analytics

Google Search Console

Google Tag Manager

Job description

We are looking for an experienced Digital Marketing Manager to lead and execute digital marketing strategies for our IT company. The ideal candidate will be responsible for increasing brand visibility, website traffic, lead generation, and overall digital performance across multiple channels.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with business goals.
• Lead and manage SEO, SEM, PPC, social media, content marketing, and email marketing campaigns.
• Plan and optimize Google Ads and Meta Ads campaigns to generate quality leads.
• Drive organic traffic through On-Page, Off-Page, and Technical SEO strategies.
• Conduct keyword research, competitor analysis, and market research.
• Monitor website performance using Google Analytics, Google Search Console, and other marketing tools.
• Develop strategies for B2B lead generation and customer acquisition.
• Manage social media channels and improve brand engagement.
• Coordinate with content, design, sales, and development teams to execute marketing campaigns.
• Track campaign performance, ROI, conversions, and other key marketing metrics.
• Prepare regular performance reports and marketing insights for management.
• Identify new digital marketing opportunities and emerging industry trends.
• Manage and guide the digital marketing team and ensure timely execution of campaigns.
• Stay updated with Google algorithm changes, SEO trends, AI tools, and digital marketing best practices.

Required Skills

SEO | Google Ads | PPC | SEM | Google Analytics | Google Search Console | Meta Ads | Social Media Marketing | Content Marketing | Lead Generation | Email Marketing | Technical SEO | Keyword Research | Google Tag Manager | Conversion Rate Optimization

Educational Qualification

• Bachelor's degree in Marketing, Digital Marketing, Business Administration, Mass Communication, or a related field.
• MBA/PGDM in Marketing will be an added advantage.
• Relevant certifications in Google Ads, Google Analytics, SEO, or Digital Marketing are preferred.

Experience

4-7 years of experience in Digital Marketing, preferably with an IT, Software, SaaS, or B2B company.

Preferred Candidate

• Strong analytical and data-driven approach.
• Experience managing multiple digital channels and campaigns.
• Good understanding of B2B/IT lead generation.
• Strong communication, leadership, and team-management skills.
• Ability to independently plan, execute, and optimize marketing strategies.