Marketing Manager

Xicom; Delhi; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

HypTechie is seeking an experienced Marketing Manager to lead digital marketing initiatives from Delhi. You will drive multi-channel campaigns, SEO/SEM, email, social media, and display advertising to deliver measurable growth.

Ideal candidates bring 8–10 years of hands-on experience, strong analytics, and a data-driven mindset to optimize spend, improve conversions, and report ROI and KPIs to stakeholders.

Qualifications

• Proven experience in digital marketing, preferably in a managerial role.
• Strong expertise in SEO/SEM, Google AdWords, and analytics tools (e.g., Google Analytics, Web Trends).
• Experience with A/B testing and multivariate experiments.
• Deep understanding of conversion optimization and user funnels.
• Strong analytical and data-driven mindset.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Up-to-date with latest digital marketing trends and best practices.

Responsibilities

• Plan and execute web, SEO/SEM, email, social media, and display advertising campaigns.
• Design, build, and maintain the company’s social media presence.
• Measure and report the performance of all digital campaigns, analyzing ROI and KPIs.
• Identify market trends and insights to optimize spend and campaign performance.
• Develop conversion optimization strategies, including A/B testing and funnel improvements.
• Brainstorm and implement creative growth strategies for all digital platforms.
• Collaborate with internal teams to create engaging landing pages and enhance user experience.
• Evaluate the end-to-end customer journey across multiple channels and touchpoints.
• Stay updated with emerging technologies and provide thought leadership for adoption.
• Regularly communicate with internal and external stakeholders to review campaign and website performance.

Skills

Digital marketing

SEO/SEM

Google AdWords

Google Analytics

A/B testing

Multivariate testing

Conversion optimization

Funnel optimization

Data-driven mindset

Project management

Education

B.Tech / MCA

Tools

Google Analytics

Web Trends

Job description

Location: Delhi
Experience: 8–10 Years
Education: B.Tech / MCA
Employment Type: Full-Time

Role Overview

We are looking for an experienced and results-driven Marketing Manager to lead and execute innovative digital marketing strategies across multiple channels. The ideal candidate will have proven expertise in SEO, SEM, social media, performance marketing, and campaign management while leveraging data-driven insights to deliver measurable business growth.

Key Responsibilities

• Plan and execute web, SEO/SEM, email, social media, and display advertising campaigns.
• Design, build, and maintain the company’s social media presence.
• Measure and report the performance of all digital campaigns, analyzing ROI and KPIs.
• Identify market trends and insights to optimize spend and campaign performance.
• Develop conversion optimization strategies, including A/B testing and funnel improvements.
• Brainstorm and implement creative growth strategies for all digital platforms.
• Collaborate with internal teams to create engaging landing pages and enhance user experience.
• Evaluate the end-to-end customer journey across multiple channels and touchpoints.
• Stay updated with emerging technologies and provide thought leadership for adoption.
• Regularly communicate with internal and external stakeholders to review campaign and website performance.

Must-Have Skills & Qualifications

• Proven experience in digital marketing, preferably in a managerial role.
• Strong expertise in SEO/SEM, Google AdWords, and analytics tools (e.g., Google Analytics, Web Trends).
• Experience with A/B testing and multivariate experiments.
• Deep understanding of conversion optimization and user funnels.
• Strong analytical and data-driven mindset.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Up-to-date with latest digital marketing trends and best practices.