Digital Product Marketing Manager

Career Path HR Solution; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Career Path HR Solution in Mumbai is seeking a Digital Product Marketing Manager to lead launch and growth of a digital platform. You will drive GTM strategy, product positioning, and customer acquisition across B2B and B2C segments.

The role demands hands-on digital marketing, analytics, and collaboration with Product, Sales, and Design teams to ensure successful product launches and sustainable user growth.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• MBA in Marketing will be an added advantage.
• 1–4 years of experience in Product Marketing, Digital Marketing, Growth Marketing, or Go-to-Market Strategy.
• Experience launching digital products, SaaS platforms, marketplaces, or technology products is preferred.

Responsibilities

• Develop and execute the Go-to-Market (GTM) strategy for new product launches.
• Define product positioning, messaging, and value propositions.
• Create product marketing collateral, presentations, and sales enablement materials.
• Collaborate with Product, Sales, and Design teams to ensure successful product launches.
• Plan and execute digital marketing campaigns across SEO, SEM, Google Ads, Meta Ads, LinkedIn, email marketing, and content marketing.
• Drive customer acquisition, engagement, retention, and lead generation.
• Optimize campaigns to improve conversions and maximize marketing ROI.
• Manage marketing automation and CRM-driven campaigns.
• Track website traffic, campaign performance, conversion rates, and customer behaviour.
• Analyze marketing data using Google Analytics and other reporting tools.
• Identify growth opportunities through performance insights and customer journey analysis.
• Prepare campaign performance reports and recommend optimization strategies.

Skills

GTM strategy

Product marketing

SEO/SEM

Google Ads

LinkedIn Ads

Email marketing

Analytics

Campaign management

Customer acquisition

Marketing automation

Education

Bachelor's degree in Marketing/Business/Communications

MBA in Marketing (advantage)

Tools

Marketing automation tools

CRM platforms

Job description

Job Title: Digital Product Marketing Manager Location: Prabhadevi, Mumbai Experience: 1-4 Years Qualification: Bachelor's Degree in Marketing, Business, Communications, or a related field

About The Role

We are looking for a Digital Product Marketing Manager to lead the launch and growth of a digital platform. The ideal candidate will drive go-to-market (GTM) strategy, product positioning, digital marketing campaigns, and customer acquisition initiatives while ensuring sustainable user growth across B2B and B2C segments.

Key Responsibilities

Product Marketing & Go-to-Market

• Develop and execute the Go-to-Market (GTM) strategy for new product launches.
• Define product positioning, messaging, and value propositions.
• Create product marketing collateral, presentations, and sales enablement materials.
• Collaborate with Product, Sales, and Design teams to ensure successful product launches.

Digital Marketing & Growth

• Plan and execute digital marketing campaigns across SEO, SEM, Google Ads, Meta Ads, LinkedIn, email marketing, and content marketing.
• Drive customer acquisition, engagement, retention, and lead generation.
• Optimize campaigns to improve conversions and maximize marketing ROI.
• Manage marketing automation and CRM-driven campaigns.

Analytics & Performance

• Track website traffic, campaign performance, conversion rates, and customer behaviour.
• Analyze marketing data using Google Analytics and other reporting tools.
• Identify growth opportunities through performance insights and customer journey analysis.
• Prepare campaign performance reports and recommend optimization strategies.

Desired Candidate Profile

Educational Qualification

• Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.
• MBA in Marketing will be an added advantage.

Experience

• 1-4 years of experience in Product Marketing, Digital Marketing, Growth Marketing, or Go-to-Market Strategy.
• Experience launching digital products, SaaS platforms, marketplaces, or technology products is preferred.

Required Skills

• Strong understanding of Product Marketing and GTM strategy.
• Hands-on experience with SEO, SEM, Google Ads, Meta Ads, LinkedIn Ads, and email marketing.
• Knowledge of Google Analytics, CRM platforms, and marketing automation tools.
• Strong analytical, communication, and project management skills.
• Understanding of customer journeys, user acquisition, and retention strategies.
• High aesthetic sense and design literacy.

What We Are Looking For

• A creative and data-driven marketing professional passionate about launching digital products.
• Someone who can combine product strategy with performance marketing to drive business growth.
• A proactive individual capable of managing multiple campaigns in a fast-paced environment.
• A collaborative team player with strong problem-solving and execution skills.