Product Marketing Manager Job ID: 376178

Dreamcast Inc.; Jaipur; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Dreamcast Inc. is seeking a strategic Product Marketer with strong SEO and performance marketing expertise to steer growth for our SaaS offerings. You will lead cross-functional efforts, shape messaging, and drive lead generation across multiple channels.

You will mentor a small marketing team, collaborate with product and sales on GTM plans, and apply consumer-style thinking to build compelling communications that convert.

Qualifications

• 5+ years in product growth or digital marketing roles.
• Strong SEO, performance marketing and lead generation workflows.
• Experience with SaaS or tech products.
• Background in Product Led Growth.
• Translate complex features into outcome-driven messaging.
• Strong analytics and marketing metrics understanding.
• Experience mentoring a small marketing team.
• Excellent communication and strategic thinking.

Responsibilities

• Develop clear product positioning, messaging, and value propositions.
• Create and manage SEO strategies to improve organic growth and search rankings.
• Plan and execute multi-channel marketing campaigns across paid, organic, email, social, and product channels.
• Drive lead generation by optimizing funnels, landing pages, CTAs, and conversion journeys.
• Manage and optimize performance marketing campaigns (Google Ads, Meta Ads, LinkedIn Ads).
• Apply D2C-style consumer thinking to build user-centric, relatable marketing communication.
• Work closely with product teams for GTM planning, feature launches, and product adoption initiatives.
• Conduct in-depth market and competitor research to identify gaps and new opportunities. Create or collaborate on marketing assets like blogs, case studies, product pages, and landing pages.
• Track, measure, and report campaign performance and product marketing KPIs. Collaborate with sales teams to improve lead quality, lead flow, and conversion rates.
• Manage, mentor, and guide a small marketing team to ensure timely execution.
• Identify and explore new channels, tools, and strategies for product growth.

Skills

SEO

Performance marketing

Lead generation

Product marketing

Team mentoring

Analytics

Tools

HubSpot

Google Analytics

SEMrush

Ahrefs

Mixpanel

Notion

Zapier

Job description

We are looking for a strategic and execution-driven Product Marketer with strong expertise in SEO, performance marketing, product communication, and lead generation. The ideal candidate should have experience in SaaS products, understand consumer-style B2B marketing approaches, and be comfortable leading a team while working cross-functionally across product, sales, and content.

Key Responsibilities:

• Develop clear product positioning, messaging, and value propositions.

• Create and manage SEO strategies to improve organic growth and search rankings.

• Plan and execute multi-channel marketing campaigns across paid, organic, email, social, and product channels.

• Drive lead generation by optimizing funnels, landing pages, CTAs, and conversion journeys.

• Manage and optimize performance marketing campaigns (Google Ads, Meta Ads, LinkedIn Ads).

• Apply D2C-style consumer thinking to build user-centric, relatable marketing communication.

• Work closely with product teams for GTM planning, feature launches, and product adoption initiatives.

• Conduct in-depth market and competitor research to identify gaps and new opportunities.
  Create or collaborate on marketing assets like blogs, case studies, product pages, and landing pages.

• Track, measure, and report campaign performance and product marketing KPIs.
  Collaborate with sales teams to improve lead quality, lead flow, and conversion rates.

• Manage, mentor, and guide a small marketing team to ensure timely execution.

• Identify and explore new channels, tools, and strategies for product growth.

Requirements

• 5+ years of experience in Product Marketing / Growth Marketing / Digital Marketing roles.

• Strong understanding of SEO, performance marketing, and lead generation workflows.

• Proven experience working with SaaS, or tech-based products.

• Previous experience in Product Led Growth

• Ability to translate complex product features into simple, outcome-driven messaging.

• Strong analytical mindset with a good understanding of marketing metrics and attribution.

• Experience handling or mentoring a small marketing team.

• Excellent communication, storytelling, and strategic thinking skills.

Preferred Skills

• Familiarity with tools like HubSpot, Google Analytics, SEMrush/Ahrefs, Mixpanel, Notion, Zapier, etc.

• Experience with product-led growth activities.

• Ability to balance creativity with data-driven decision-making.