Product Marketing Manager

Dreamcast; Jaipur; On-site; INR 1,200,000 - 2,100,000; Full time

Job summary

Dreamcast is seeking a strategic Product Marketer to lead SEO, performance marketing, and product communication for SaaS offerings. You will drive lead generation, optimize funnels, and collaborate with product, sales, and content teams to enable GTM success.

The role requires shaping messaging, managing a small marketing team, and translating complex product features into outcome-driven narratives that resonate with B2B buyers.

Qualifications

• 5+ years in Product Marketing / Growth Marketing roles.
• Experience with SaaS or tech products.
• Experience with Product Led Growth and scalable GTM strategies.

Responsibilities

• Define product positioning, messaging, and value propositions.
• Create and manage SEO strategies to improve organic growth and rankings.
• Plan and execute multi-channel campaigns across paid, organic, email, social, and product channels.
• Drive lead generation by optimizing funnels, landing pages, CTAs, and conversion journeys.
• Manage and optimize performance marketing campaigns (Google Ads, Meta Ads, LinkedIn Ads).
• Lead market research to identify gaps and opportunities; inform assets like blogs and landing pages.
• Collaborate with product teams for GTM planning and feature launches.
• Track, measure and report campaign performance and product KPIs; improve lead quality and flow.

Skills

Product marketing

SEO

Lead generation

Growth marketing

Team leadership

Tools

HubSpot

Google Analytics

SEMrush

Ahrefs

Mixpanel

Notion

Zapier

Job description

We are looking for a strategic and execution-driven Product Marketer with strong expertise in SEO, performance marketing, product communication, and lead generation. The ideal candidate should have experience in SaaS products, understand consumer-style B2B marketing approaches, and be comfortable leading a team while working cross-functionally across product, sales, and content.

Key Responsibilities

• Develop clear product positioning, messaging, and value propositions.
• Create and manage SEO strategies to improve organic growth and search rankings.
• Plan and execute multi-channel marketing campaigns across paid, organic, email, social, and product channels.
• Drive lead generation by optimizing funnels, landing pages, CTAs, and conversion journeys.
• Manage and optimize performance marketing campaigns (Google Ads, Meta Ads, LinkedIn Ads).
• Apply D2C-style consumer thinking to build user-centric, relatable marketing communication.
• Work closely with product teams for GTM planning, feature launches, and product adoption initiatives.
• Conduct in-depth market and competitor research to identify gaps and new opportunities.
  Create or collaborate on marketing assets like blogs, case studies, product pages, and landing pages.
• Track, measure, and report campaign performance and product marketing KPIs.
  Collaborate with sales teams to improve lead quality, lead flow, and conversion rates.
• Manage, mentor, and guide a small marketing team to ensure timely execution.
• Identify and explore new channels, tools, and strategies for product growth.

Requirements

• 5+ years of experience in Product Marketing / Growth Marketing / Digital Marketing roles.
• Strong understanding of SEO, performance marketing, and lead generation workflows.
• Proven experience working with SaaS, or tech-based products.
• Previous experience in Product Led Growth
• Ability to translate complex product features into simple, outcome-driven messaging.
• Strong analytical mindset with a good understanding of marketing metrics and attribution.
• Experience handling or mentoring a small marketing team.
• Excellent communication, storytelling, and strategic thinking skills.

Preferred Skills

• Familiarity with tools like HubSpot, Google Analytics, SEMrush/Ahrefs, Mixpanel, Notion, Zapier, etc.
• Experience with product-led growth activities.
• Ability to balance creativity with data-driven decision-making.