Digital Marketing Manager

TLC Relationship Management; New Delhi; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

A digital marketing firm seeks a strategic Digital Marketing Manager to spearhead growth initiatives. Responsibilities include executing digital marketing campaigns across various channels, driving user engagement, and optimizing performance. Candidates should have a Master’s degree in Digital Marketing or a related field and 4-7 years of relevant experience. This role is pivotal in enhancing brand visibility and user acquisition in a competitive landscape.

Qualifications

• 4 - 7 years of experience in digital marketing, preferably in B2C.
• Strong knowledge of digital channels including social, email, PPC, and SEO.
• Experience with leveraging chatbots for user engagement.

Responsibilities

• Drive user acquisition, engagement, and retention.
• Lead and optimize paid acquisition campaigns.
• Strengthen web and app visibility through SEO.

Skills

Digital marketing strategy

User engagement

Performance marketing

SEO

Content creation

Collaboration

Education

Master’s degree in Digital Marketing or related field

Tools

Google Ads

Meta Ads Manager

Google Analytics

Job description

Overview

Location: Company Head Office at Jasola, New Delhi, India

Job Purpose

We are seeking a strategic, creative, and data-driven Digital Marketing Manager to lead our digital growth initiatives. This role will be responsible for crafting and executing digital marketing campaigns that drive user acquisition, engagement, retention, and brand awareness. You will work closely with the content, design, product, and community teams to grow and energize our user base.

Responsibilities

• Drive user acquisition, engagement, retention, and brand awareness.
• Work closely with the content, design, product, and community teams.
• Full Funnel D2C – Growth - Design, execute, and continuously refine digital marketing strategies across social media, search, email, and mobile to achieve brand and revenue objectives.
• Performance Marketing - Lead and optimize paid acquisition campaigns across Meta(Facebook/Instagram), Google Ads, YouTube, and additional high-impact channels including programmatic.
• Content, Social Media & Community Growth - Lead organic and paid content strategies across social channels, collaborating with creators and influencers to amplify brand reach and virality.
• SEO, GEO & Analytics - Strengthen web and app visibility through SEO best practices and GEO strategies, ensuring content is discoverable by search engines and AI-driven platforms.
• AI Automation, Agentic AI & Autonomous Commerce - Deploy AI-powered marketing automation to streamline campaigns, enhance personalization and optimize customer engagement.
• Cross-Functional & Partner Collaboration - Work seamlessly with internal teams and external agencies to align strategies and coordinate execution.

Qualifications

Education, Experience & Competencies

Education

Master’s degree in Digital Marketing, or related field. (MBA preferred)

Technical

• Strong knowledge of digital channels including social, email, PPC, influencer, SEO, GEO and mobile.
• Experience with tools like Google Ads, Meta Ads Manager, Google Analytics and social scheduling tools.

Behavioral

• Commercial Acumen
• Relationship Management
• Collaboration & Influence
• Innovation & Market Awareness

Experience

• 4 - 7 years of experience in digital marketing, preferably in B2C / community / social / lifestyle platforms.
• Hands on experience, leveraging chatbots and conversational AI to drive user engagement, automate customer support and boost campaign conversion.
• Experience marketing to Tier 2/3 cities in India.

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