Digital Strategy Innovator

Biz Fly High India Private Limited; Pune City; On-site; INR 300,000 - 700,000; Full time

Benefits offered by this job

Performance-based incentives

Career growth opportunities

Professional development

Job summary

An innovative firm is seeking a motivated Digital Marketer to join their dynamic team. This role involves developing and managing comprehensive digital marketing campaigns to promote products and services effectively. The ideal candidate will leverage various channels, including SEO, SEM, and social media, to enhance online presence and drive traffic. With a focus on data-driven decision-making, you'll create engaging content and analyze performance metrics to optimize strategies. This position offers opportunities for career growth and professional development in a thriving digital marketplace environment.

Qualifications

• Proven experience in digital marketing with strong channel understanding.
• Excellent communication skills to create engaging content.

Responsibilities

• Develop and execute digital marketing strategies to enhance brand visibility.
• Manage and optimize campaigns across platforms like Google Ads and Facebook Ads.

Skills

Digital Marketing

SEO

SEM

Content Creation

Social Media Management

Analytics

Communication Skills

Data Analysis

Creative Thinking

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Communications

Bachelor’s degree in Business

Tools

Google Ads

Facebook Ads

Google Analytics

Content Management Systems (CMS)

Job description

4 weeks ago Be among the first 25 applicants

Direct message the job poster from Biz Fly High India Private Limited

About Us: We are on a mission to empower skill-based businesses by providing a seamless, organized digital marketplace, enabling them to showcase their talents and connect with a global audience and we're looking for a motivated and energetic Executive to join our team.

Job Overview: The Digital Marketer will be responsible for developing, implementing, and managing digital marketing campaigns to promote our products and services. This role involves creating strategies to enhance our online presence, drive traffic, and generate leads. The ideal candidate will be data-driven, creative, and experienced in various digital marketing channels.

Key Responsibilities:

1. Develop and execute comprehensive digital marketing strategies to achieve business goals and increase brand visibility.
2. Identify and leverage digital marketing opportunities and channels, including SEO, SEM, email marketing, social media, content marketing, and paid advertising.
3. Campaign Management:
   1. Create, manage, and optimize digital marketing campaigns across various platforms, including Google Ads, Facebook Ads, LinkedIn Ads, and others.
   2. Monitor and analyze campaign performance, making data-driven adjustments to improve ROI and achieve campaign objectives.
4. Content Creation:
   1. Develop engaging and relevant content for websites, blogs, social media, email newsletters, and other digital channels.
   2. Collaborate with design and content teams to produce high-quality visuals and copy that align with brand guidelines.
5. SEO and SEM:
   1. Implement and manage SEO strategies to improve organic search rankings and drive website traffic.
   2. Conduct keyword research, optimize website content, and track SEO performance.
   3. Manage SEM campaigns, including keyword selection, ad creation, and performance analysis.
6. Social Media Management:
   1. Develop and execute social media strategies to grow our online presence and engage with our audience.
   2. Monitor social media channels, respond to comments and inquiries, and track social media metrics.
7. Analytics and Reporting:
   1. Use analytics tools (e.g., Google Analytics, social media insights) to track and measure the effectiveness of digital marketing efforts.
   2. Prepare and present regular reports on campaign performance, website traffic, and other key metrics.
8. Market Research:
   1. Stay updated on digital marketing trends, industry developments, and competitor activities.
   2. Conduct market research to identify target audiences and understand their preferences and behaviors.

Qualifications:

1. Proven experience in digital marketing, with a strong understanding of various digital marketing channels and tools.
2. Proficiency in digital marketing platforms (e.g., Google Ads, Facebook Ads, Google Analytics) and content management systems (CMS).
3. Excellent written and verbal communication skills, with the ability to create compelling content and engage with diverse audiences.
4. Strong analytical skills and the ability to interpret data to make informed decisions.
5. Creative thinking and problem-solving abilities.
6. Ability to work independently and manage multiple projects simultaneously.

Education:

1. Bachelor’s degree in Marketing, Communications, Business, or a related field (preferred).

Competitive salary with performance-based incentives. Opportunities for career growth and professional development.

Seniority level

Entry level

Employment type

Full-time

Job function

Product Management and Marketing

Industries

Internet Marketplace Platforms