Senior Manager - Digital Marketing (B2C)

dacgu; Hyderabad; On-site; INR 34,440 - 61,992; Full time

Job summary

dacgu is looking for a Senior Manager – Digital Marketing in Hyderabad to lead growth through performance marketing strategies for both B2C acquisition and B2B lead generation. This role involves owning digital growth end-to-end, with responsibilities including running targeted campaigns, building marketing automation journeys, and optimizing performance metrics across platforms like Meta, Google, and LinkedIn. The position offers flexible working hours and a chance to impact growth significantly.

Qualifications

• Experience managing performance marketing across multiple platforms.
• Ability to run targeted and cohort campaigns effectively.
• Proficient in marketing automation and lifecycle marketing.

Responsibilities

• Own performance marketing on various platforms.
• Run targeted/cohort campaigns based on data.
• Build and scale marketing automation journeys.
• Set up drip campaigns and lead scoring systems.
• Optimize landing pages and funnels to improve metrics.
• Manage dashboards and experiment with marketing strategies.

Skills

Performance Marketing / Paid Campaigns

Target / Intent / Cohort Marketing

Marketing Automation & Lifecycle Marketing

Meta Ads, Google Ads, LinkedIn Ads, YouTube Ads

GA4, Search Console, Ads Manager, CRM tools

Job description

6-11

Full-Time

INR 25 - 45 (Hourly)

We are a fast-growing multi-business platform working across both consumer (B2C) and enterprise/partner-led (B2B) services. As we build a stronger in-house marketing function, we are looking for someone who can scale growth through performance marketing, targeted campaigns, and marketing automation — with clear ownership of outcomes.

Role Summary

We are hiring a Senior Manager – Digital Marketing to drive B2C acquisition + B2B lead generation through paid performance channels, cohort targeting, and lifecycle automation. You will own digital growth end-to-end and build scalable systems.

Key Responsibilities

• Own performance marketing on Meta, Google, LinkedIn, YouTube, X, etc.
• Run targeted/cohort campaigns based on intent, geography, category, and behavior.
• Build and scale marketing automation journeys: onboarding, activation, retention, reactivation.
• Set up drip campaigns, trigger-based workflows, lead scoring, dynamic segmentation, and A/B tests.
• Optimize landing pages, creatives, and funnels to improve CAC, CPL, ROAS, conversion %.
• Own dashboards, reporting, and experimentation roadmap.

Required Skills

• Performance Marketing / Paid Campaigns
• Target / Intent / Cohort Marketing
• Marketing Automation & Lifecycle Marketing
• Meta Ads, Google Ads, LinkedIn Ads, YouTube Ads
• GA4, Search Console, Ads Manager, CRM tools

Good to Have

• Experience handling both B2C and B2B funnels
• WhatsApp / conversational marketing
• AI tools to scale campaigns, creative, and reporting
• Exposure to U.S. or international audiences in SaaS/B2B or B2C setups, with ability to adapt messaging when needed

What We’re Looking For

• Data-driven, fast execution, comfortable in lean teams
• Excellent communication and stakeholder alignment

Timings: 10AM - 6:00PM (flexible) 5 days a week.