Digital Marketing Strategist- Performance Marketing

Donovan Apparels; Greater Noida; Vor Ort; INR 1.200.000 - 2.000.000; Vollzeit

Zusammenfassung

Donovan Apparels in India is seeking an experienced Senior Digital Marketer to lead 360-degree digital campaigns. You will drive performance marketing with a strong emphasis on Meta Ads, Google PPC, email marketing, and SEO, developing strategies that boost online visibility and engagement.

You will mentor a team, coordinate with cross-functional groups, manage budgets, analyze data, and report insights to management.

Qualifikationen

• 3–8 years of proven digital marketing experience.
• Strong emphasis on performance marketing and ROI.
• Experience with SEO, PPC campaigns and email marketing.
• Proactive in data-driven decision making.

Aufgaben

• Develop and execute digital marketing strategies aligned with business goals.
• Plan, execute, and optimize Meta Ads and Google PPC campaigns.
• Monitor performance metrics and optimize campaigns for ROI.
• Lead email marketing campaigns from content to deployment.
• Oversee SEO efforts to improve organic rankings.
• Analyze data and report insights to management.
• Mentor and lead a team of digital marketing professionals.
• Coordinate with cross-functional teams to align marketing efforts.
• Manage the digital marketing budget effectively.

Kenntnisse

Performance Marketing

Meta Ads

Google PPC

Email Marketing

SEO

Analytics

Leadership

Team Mentoring

Ausbildung

Bachelor's degree in Marketing or related field

Tools

Google Ads

Google Analytics

Meta Ads Manager

Jobbeschreibung

Please note Candidates with digital marketing experience of Schools, Colleges , Real estate or were into lead generation are not eligible.

We need a Rockstar who has worked for an Apparels or an FMCG brand.

Role & responsibilities

We are seeking an experienced and results-driven Senior Digital Marketing person to join our dynamic team. The ideal candidate will have a solid background in 360-degree digital marketing with a strong emphasis on Performance Marketing, Google PPC, Email Marketing, and SEO. As a Senior Digital Marketer, you will play a pivotal role in developing and implementing comprehensive digital marketing strategies to drive online visibility & engagement.

• Develop and execute innovative and effective digital marketing strategies aligned with overall business goals.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Plan, execute, and optimize Meta Ads, Google AdWords campaigns to maximize ROI.
• Monitor and analyze performance metrics, making data-driven adjustments to improve campaign effectiveness.
• Oversee the end-to-end execution of email marketing campaigns, from content creation to deployment.
• Lead and deploy SEO efforts to enhance organic search rankings and visibility.
• Stay updated with industry trends and algorithm changes to adapt SEO strategies accordingly.
• Utilize analytics tools to measure, analyze, and report on the performance of digital marketing initiatives.
• Provide regular reports to management, highlighting key performance indicators and areas for improvement
• Mentor and lead a team of digital marketing professionals, fostering a collaborative and results-driven culture.
• Coordinate with cross-functional teams to ensure alignment and integration of marketing efforts.
• Manage the digital marketing budget effectively, ensuring optimal allocation of resources for maximum impact.

Preferred candidate profile

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience of 3-8 years in digital marketing with a focus on Performance Marketing, Meta Ads, Google PPC, Email Marketing, and SEO.
• In-depth knowledge of digital marketing trends, tools, and best practices.
• Strong analytical skills and proficiency in data-driven decision-making.
• Excellent communication and leadership abilities.
• Certifications in Google Ads, Google Analytics, or other relevant platforms are a plus.