Digital Marketing/Performance Marketing Manager

Prafazos; Chennai; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Prafazos is hiring a Performance Marketing Manager in Chennai, India. The role involves end-to-end management of Paid Ads, Social Media Marketing, and SEO. The ideal candidate should have 3 to 6 years of experience and expertise in data-driven marketing strategies. Responsibilities include optimizing campaigns, managing budgets, and developing content for various platforms. This full-time, permanent position requires a background in digital marketing with a preference for candidates with a Bachelor's or Master's degree.

Qualifications

• 3 to 6 years of experience in digital marketing, focusing on performance marketing.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent understanding of content creation, copywriting, and brand communication.

Responsibilities

• Plan and optimize paid campaigns across multiple platforms.
• Manage budgets and track performance metrics.
• Develop and execute full-funnel paid strategies for various objectives.

Skills

Paid Ads

Social Media Marketing

SEO

Google Ads

Data Analysis

Creative Brief Development

Education

Bachelor’s or Master’s degree

Tools

Ahrefs

SEMrush

Google Search Console

GA4

Meta Business Suite

LinkedIn Campaign Manager

Job description

Hiring for Digital Marketing / Performance Marketing Manager!!

Experience: 3Year to 6Year

Job Summary

We are looking for a Performance Marketing Manager who can manage Paid Ads, Social Media Marketing, and SEOend-to-end. The ideal candidate is data-driven, creative, and skilled in digital platforms, capable of delivering growth across paid and organic channels.

Key Responsibilities

• Plan, run & optimize paid campaigns on Google Ads, Meta Ads, LinkedIn Ads, YouTube, Display & Retargeting.
• Manage budgets, bidding strategies, daily campaign optimization, and A/B testing.
• Track KPIs such as CPC, CPM, CTR, CPA, CPL, ROAS, and deliver measurable ROI.
• Develop landing pages, ad copies, and creative briefs to improve conversions.
• Execute full-funnel paid strategies for awareness, acquisition & remarketing.
• Develop and manage monthly social media content calendars.
• Plan and execute content (posts, reels, stories, videos) for platforms like Instagram, Facebook, LinkedIn, YouTube, and X/Twitter.
• Grow followers, engagement, and reach organically.
• Manage social media ad campaigns and influencer collaborations.
• Monitor analytics and provide performance insights & improvements.
• Conduct keyword research, competitor analysis, and content optimization.
• Improve on-page SEO (Meta tags, headings, and internal links, content).
• Perform technical SEO audits (indexing, site speed, and mobile-friendliness).
• Build and implement link-building & outreach strategies.
• Track keyword rankings, organic traffic, and overall website performance.
• Strong knowledge of Google Ads, Meta Business Suite, LinkedIn Campaign Manager.
• SEO tool expertise: Ahrefs, SEMrush, Google Search Console, GA4.
• Strong analytical skills; ability to interpret data & make data-driven decisions.
• Excellent understanding of content creation, copywriting, and brand communication.
• Ability to manage multiple campaigns simultaneously.

Job Types: Full-time, Permanent

Work Type: Work from Office- NO WORK FROM HOME

General Shift: 09:30 to 6.30pm – Monday to Saturday

Schedule: Day shift

Education: Any Bachelor’s / Master’s (Preferred)