Digital Marketing Executive / Specialist

Sapient & Savage; Bengaluru; On-site; INR 500,000 - 800,000; Full time

Benefits offered by this job

Opportunity to work on multi-platform performance marketing

Exposure to E-commerce & Quick Commerce marketing

Fast learning environment

Performance driven growth opportunities

Job summary

A digital marketing agency in Bengaluru seeks a result-oriented Digital & Performance Marketing Executive to manage and optimize various marketing campaigns across platforms like Google Ads, Meta Ads, and marketplaces. The ideal candidate should hold a Bachelor’s degree in Marketing, possess strong analytical skills, and have experience in performance marketing and SEO. This role offers opportunities in a dynamic environment, focusing on e-commerce and digital performance strategies.

Qualifications

• Hands-on experience in performance marketing, SEO, marketplace ads, and lead generation campaigns.
• Strong data-driven mindset and analytical skills.
• Basic technical SEO understanding preferred.
• Experience with Google Ads, Meta Ads, LinkedIn Ads, and Amazon Ads.
• Knowledge of Ahrefs and SEMrush.
• Basic WordPress knowledge.

Responsibilities

• Plan, execute and optimize campaigns on Meta Ads & Google Ads.
• Run LinkedIn Ads campaigns for B2B lead generation.
• Execute On-Page and Off-Page SEO strategies.
• Manage and optimize Google Business Profile.
• Manage budgets and ROI optimization.
• Local marketing tasks including Google Business Profile and local SEO.

Skills

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

Amazon Ads console

SEO tools

AI marketing tools

Analytical skills

Excel / Google Sheets proficiency

Education

Bachelor’s degree in Marketing, Business, or related field

Digital Marketing certifications (Google / Meta / HubSpot)

E-commerce marketplace certification

Tools

Google Analytics

Google Search Console

Ahrefs

SEMrush

Job description

We are looking for a result-oriented Digital & Performance Marketing Executive who can plan, execute, and optimize paid and organic marketing campaigns across multiple digital platforms and marketplaces. The ideal candidate should have hands-on experience in performance marketing, SEO, marketplace ads, and lead generation campaigns with a strong data-driven mindset.

Key Responsibilities

Performance Marketing

• Plan, execute and optimize campaigns on Meta Ads (Facebook & Instagram)
• Manage Google Ads (Search, Display, YouTube & Performance Max)
• Run LinkedIn Ads campaigns for B2B lead generation
• Monitor campaign KPIs such as CPC, CTR, CPA, CPL and ROAS
• Perform A/B testing of ad creatives, landing pages and audience targeting
• Budget planning and ROI optimization

Marketplace Advertising

Run and optimize ads on Amazon Seller/Vendor Central

Manage Flipkart Ads (PLA & Product promotions)

Execute campaigns on Swiggy Ads & Instamart

Manage Blinkit seller promotions

Monitor marketplace KPIs:

• ACOS
• TACOS
• Conversion Rate
• Product Ranking

Keyword research for marketplace listings

Product listing optimization for conversions

SEO & Organic Growth

Execute On-Page SEO (Meta tags, internal linking, content optimization)

Work on Off-Page SEO strategies

Conduct keyword research using SEO tools

Improve website rankings and organic traffic

Basic technical SEO understanding preferred

Local Marketing

• Manage and optimize Google Business Profile
• Improve local SEO rankings
• Manage customer reviews and reputation
• Implement local visibility strategies

Content & Analytics

Coordinate with designers for ad creatives and banners

Work with content team for campaign copies

Use:

• Google Analytics
• Google Search Console

Prepare weekly & monthly performance reports

Competitor research and benchmarking

Required Skills

Hands-on experience in:

• Google Ads
• Meta Ads Manager
• LinkedIn Campaign Manager
• Amazon Ads console

Knowledge of SEO tools:

• Ahrefs
• SEMrush

Understanding of marketplace advertising platforms

Knowledge of AI marketing tools

Landing page optimization basics

Strong analytical and reporting skills

Excel / Google Sheets proficiency

Preferred Skills

Experience in lead generation campaigns

Experience in E-commerce marketing

Knowledge of marketing automation tools

Basic WordPress knowledge

Conversion Rate Optimization (CRO) basics

Experience managing product feeds

Knowledge of Shopify (added advantage)

Qualification

Bachelor’s degree in Marketing, Business, or related field

Digital Marketing certifications preferred (Google / Meta / HubSpot)

E-commerce marketplace certification is a plus

As per industry standards (Based on experience & skills)

Why Join Us

• Opportunity to work on multi-platform performance marketing
• Exposure to E-commerce & Quick Commerce marketing
• Work with AI marketing tools
• Fast learning environment
• Performance driven growth opportunities
• Opportunity to handle multiple brands & industries