Senior Digital Marketing Expert

Emizen Tech; Jaipur; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Emizen Tech is seeking a Senior Digital Marketing Expert to lead our digital marketing initiatives across campaigns, SEO, paid advertising, and analytics.

The role requires 7–10 years of experience in digital marketing, strong expertise in SEO and PPC, hands-on use of Google Ads/Meta Ads/GA4, and proven leadership to drive growth and measurable results.

Qualifications

• 7-10 years of proven experience in digital marketing, including campaign strategy and execution.
• Strong knowledge of SEO, SEM/PPC, social media marketing and performance marketing.
• Hands-on experience with Google Ads, Meta Ads Manager, GA4 and Google Search Console.
• Strong understanding of marketing funnels, audience targeting, conversion rate optimization and lead generation strategies.
• Excellent leadership, communication, project management and problem solving skills.

Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with business goals and growth objectives.
• Plan, manage, and optimize campaigns across SEO, SEM/PPC, social media, email marketing and other digital channels.
• Oversee SEO strategies, including keyword research, on-page and off-page optimization, technical SEO, and organic traffic growth.
• Lead social media marketing initiatives to improve brand visibility, audience engagement, and lead generation.
• Monitor website traffic, campaign performance, lead quality, conversion rates and marketing KPIs.
• Manage digital marketing budgets, optimize advertising spend and ensure efficient utilization of resources.
• Conduct competitor analysis, market research and industry trend assessments to identify new opportunities.
• Collaborate with the sales, content, design and business development teams to ensure consistent messaging and campaign execution.
• Stay updated with digital marketing trends, platform updates, algorithm changes and emerging marketing technologies.

Skills

Campaign strategy

Leadership

Project management

Analytics

Tools

Google Ads

Meta Ads Manager

GA4

Google Search Console

Job description

Job Summary

We are looking for a results oriented Senior Digital Marketing Expert to lead our digital marketing initiatives, develop effective marketing strategies and drive business growth across digital platforms. The ideal candidate will have strong expertise in digital campaign management, performance marketing, SEO, paid advertising and analytics, along with the ability to lead a team and deliver measurable results.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with business goals and growth objectives.
• Plan, manage, and optimize campaigns across SEO, SEM/PPC, social media, email marketing and other digital channels.
• Oversee SEO strategies, including keyword research, on-page and off-page optimization, technical SEO, and organic traffic growth.
• Lead social media marketing initiatives to improve brand visibility, audience engagement, and lead generation.
• Monitor website traffic, campaign performance, lead quality, conversion rates and marketing KPIs.
• Manage digital marketing budgets, optimize advertising spend and ensure efficient utilization of resources.
• Conduct competitor analysis, market research and industry trend assessments to identify new opportunities.
• Collaborate with the sales, content, design and business development teams to ensure consistent messaging and campaign execution.
• Stay updated with digital marketing trends, platform updates, algorithm changes and emerging marketing technologies.

Required Skills and Qualifications

• 7-10 years of proven experience in digital marketing, including campaign strategy and execution.
• Strong knowledge of SEO, SEM/PPC, social media marketing and performance marketing.
• Hands-on experience with Google Ads, Meta Ads Manager, GA4 and Google Search Console.
• Strong understanding of marketing funnels, audience targeting, conversion rate optimization and lead generation strategies.
• Excellent leadership, communication, project management and problem solving skills.