Digital Marketing Executive

ESP Engineered; Ernakulam; On-site; INR 600,000 - 1,000,000; Full time

Job summary

ESP Engineered in Ernakulam, Kerala, is seeking a Digital Marketing Specialist/Performance Marketer to drive multi-channel marketing strategies. This role entails managing SEO, PPC, social media, email marketing, and content campaigns, enhancing brand visibility and engagement. Ideal candidates should possess a Bachelor’s degree and 3–5 years of digital marketing experience, particularly with Google Ads. The position emphasizes creativity, analytical skills, and staying updated with digital trends.

Qualifications

• 3–5 years of experience in digital marketing with a focus on Google Ads.
• Strong knowledge of paid search and display advertising.
• Excellent analytical and communication skills.

Responsibilities

• Plan and manage paid advertising campaigns across Google Ads.
• Develop and implement comprehensive digital marketing strategies.
• Monitor campaign performance and analyze key metrics.

Skills

SEO

PPC

Social Media Marketing

Email Marketing

Content Marketing

Google Analytics

Project Management

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Tools

Google Ads

Google Tag Manager

Google Search Console

Job description

We are looking for a results-driven Digital Marketing Specialist/Performance Marketer to develop and execute multi-channel marketing strategies. This role involves managing SEO, PPC, social media, email marketing, and content campaigns to boost brand visibility and drive engagement. If you have a data-driven mindset, creativity, and hands‑on experience with digital tools, join us to make an impact!

Key Responsibilities

• Plan and manage paid advertising campaigns across Google Ads (Search, Display, YouTube, Shopping, and Performance Max).
• Develop and implement comprehensive digital marketing strategies across multiple channels (SEO, SEM, email, social media, content marketing).
• Conduct keyword research, write compelling ad copies, and perform A/B testing for campaign optimization.
• Monitor campaign performance and analyze key metrics like CTR, CPC, ROAS, and conversions.
• Optimize landing pages and user experience to improve campaign performance.
• Use tools like Google Analytics, Tag Manager, and Search Console to track and measure performance.
• Stay up-to-date with the latest trends and algorithm updates in digital marketing and Google Ads.
• Prepare regular performance reports and present actionable insights to the team.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3–5 years of experience in digital marketing, with hands‑on experience in managing Google Ads campaigns.
• Strong knowledge of paid search and display advertising strategies.
• Proficient in Google Analytics, Google Tag Manager, and campaign tracking tools.
• Good understanding of SEO, social media marketing, and email marketing principles.
• Excellent analytical, communication, and project management skills.
• Google Ads Certification is a strong plus.