Digital Marketing Manager

Fedbank Financial Services; Chennai District; Presencial; INR 600.000 - 1.200.000; Jornada completa

Descripción de la vacante

Fedbank Financial Services seeks a driven Digital Marketing professional to elevate online brand visibility, generate leads, and acquire customers across digital channels. The role involves planning campaigns, managing social platforms, optimizing website performance, and analyzing ROI.

You will develop strategies, run paid campaigns, manage social media, implement SEO, create content, and report on performance to inform business decisions.

Formación

• 2-8 years of experience in Digital Marketing, Performance Marketing, or Online Brand Management.
• Experience in BFSI, NBFC, Fintech, Retail, E-commerce, or consumer businesses preferred.
• Certification in Google Ads, Google Analytics, Meta Ads, or digital marketing preferred.

Responsabilidades

• Develop and execute digital marketing strategies aligned with business objectives.
• Plan and manage online campaigns for brand awareness, lead generation, and customer acquisition.
• Monitor market trends, competitor activities, and emerging digital technologies.
• Manage paid campaigns across Google Ads, Meta, LinkedIn, YouTube, and other platforms.
• Optimize campaigns to achieve targeted CPL, CPA, CTR, and conversions.
• Manage marketing budgets and ROI.
• Create and implement social media content calendars.
• Manage company pages across Facebook, Instagram, LinkedIn, Twitter, YouTube.
• Drive audience engagement and community management activities.
• Implement SEO strategies to improve traffic and rankings.
• Coordinate website updates, landing page creation, and optimization.
• Track website performance through Google Analytics and related tools.
• Collaborate with content creators, designers, and agencies for digital assets.
• Develop blogs, email campaigns, website content, and promotional materials.
• Ensure brand consistency across all marketing communications.
• Generate campaign performance reports and dashboards.
• Analyze digital marketing metrics and recommend improvements.
• Present insights and business recommendations to stakeholders.
• Track online leads and campaign funnel performance.
• Coordinate with sales teams to improve lead conversion.
• Manage email marketing and customer engagement campaigns.

Conocimientos

Digital Marketing

Strategy

Performance Marketing

Social Media Management

SEO

Content Marketing

Analytics & Reporting

CRM & Lead Management

Educación

Bachelor's Degree in Marketing

Certification in Google Ads/Analytics/Meta Ads

Herramientas

Google Ads

Google Analytics

Meta Ads

Digital Marketing Tools

Descripción del empleo

Roles and Responsibilities

We are looking for a highly motivated Digital Marketing professional to drive online brand visibility, lead generation, customer acquisition, and engagement across digital channels. The role involves planning and executing digital marketing campaigns, managing social media platforms, optimizing website performance, and analyzing campaign effectiveness to maximize ROI.

Digital Marketing Strategy

• Develop and execute digital marketing strategies aligned with business objectives.
• Plan and manage online campaigns for brand awareness, lead generation, and customer acquisition.
• Monitor market trends, competitor activities, and emerging digital technologies.

Performance Marketing

• Manage paid campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, YouTube, and other digital platforms.
• Optimize campaigns to achieve targeted CPL, CPA, CTR, and conversion rates.
• Manage marketing budgets and ensure maximum ROI.

Social Media Management

• Create and implement social media content calendars.
• Manage company pages across Facebook, Instagram, LinkedIn, Twitter, and YouTube.
• Drive audience engagement and community management activities.

SEO & Website Management

• Implement SEO strategies to improve website traffic and search rankings.
• Coordinate website updates, landing page creation, and optimization.
• Track website performance through Google Analytics and related tools.

Content Marketing

• Collaborate with content creators, designers, and agencies for digital assets.
• Develop blogs, email campaigns, website content, and promotional materials.
• Ensure brand consistency across all marketing communications.

Analytics & Reporting

• Generate campaign performance reports and dashboards.
• Analyze digital marketing metrics and recommend improvement initiatives.
• Present insights and business recommendations to stakeholders.

CRM & Lead Management

• Track online leads and campaign funnel performance.
• Coordinate with sales/business teams to improve lead conversion.
• Manage email marketing and customer engagement campaigns.
  

Education

• Bachelor's Degree in Marketing, Communications, Business Administration, Mass Media, or related field.
• Certification in Google Ads, Google Analytics, Meta Ads, or Digital Marketing preferred.

Experience

• 2-8 years of experience in Digital Marketing, Performance Marketing, or Online Brand Management.
• Experience in BFSI, NBFC, Fintech, Retail, E-commerce, or Consumer businesses will be preferred.