Senior Manager Performance Marketing | Working Professional

upGrad; Mumbai Suburban; Hybrid; INR 1,500,000 - 2,000,000; Full time

Job summary

A leading education technology firm is looking for a Senior Manager of Performance Marketing in Mumbai. You will oversee and optimize marketing campaigns across various platforms, manage large budgets, and lead a skilled team. A successful candidate will have 4–8 years of experience in performance marketing, strong analytical skills, and proficiency in digital marketing tools. The role offers a hybrid work environment and aims to enhance lead generation and brand engagement.

Qualifications

• 4–8 years of experience in Performance Marketing.
• Proven track record managing large budgets.
• Strong understanding of marketing funnels and analytics.

Responsibilities

• Plan, execute, and optimize performance marketing campaigns.
• Drive lead generation and customer acquisition at scale.
• Analyze performance data for strategic recommendations.

Skills

Lead generation

Campaign optimization

Data analysis

Cross-functional team leadership

Tools

Google Ads

Facebook Ads

LinkedIn Campaign Manager

Google Analytics

Google Tag Manager

Meta Business Suite

Job description

Senior Manager Performance Marketing | Working Professional

Job Title: Senior Manager Performance Marketing

BU: Working Professional

Experience Required: 4–8 years

Shift: 5 days working | Mon-Fri | Hybrid

Overview

We are seeking a highly analytical and creative Sr. Manager – Performance Marketing to join our growing marketing team in Mumbai. The ideal candidate will have hands-on experience in lead generation through platforms like Google Ads, Facebook Ads, LinkedIn, Instagram, and other relevant digital channels, with a strong ability to handle large-scale budgets and drive ROI-driven campaigns.

Key Responsibilities

• Plan, execute, and optimize performance marketing campaigns across Google, Facebook, Instagram, LinkedIn, and other digital channels.
• Drive high-quality lead generation, customer acquisition, and brand engagement across international markets.
• Manage and optimize marketing budgets exceeding ₹20 Cr, ensuring efficient cost per acquisition (CPA) and return on ad spend (ROAS).
• Conduct deep-dive market research to identify trends, target audiences, and competitive insights for global campaigns.
• Continuously test and refine ad creatives, bidding strategies, landing pages, and messaging through A/B testing and analytics.
• Collaborate closely with creative and content teams to produce high-performing ad creatives, videos, and copy.
• Analyze performance data to generate weekly/monthly reports and strategic recommendations for senior stakeholders.
• Work with international teams to ensure cultural and linguistic customization of campaigns.
• Lead a high-performing performance marketing team, set KPIs/KRAs, and track team outcomes.

Qualifications

• 4–8 years of hands-on experience in Performance Marketing.
• Proven track record in managing large-scale budgets (₹15-20 Cr+ annually) with a strong focus on ROI.
• Expertise in running campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, and other digital media platforms.
• Strong understanding of marketing funnels, analytics, attribution models, and campaign automation.
• Experience with tools like Google Analytics, Google Tag Manager, Meta Business Suite, LinkedIn Campaign Manager, and CRM systems.
• Analytical mindset with strong reporting skills.
• Excellent leadership and communication skills with experience managing cross-functional teams.
• Experience in international performance campaigns is a plus.

Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing
• Industries: E-Learning Providers, Advertising Services, and Real Estate