Digital Marketing Manager

City 1 One Realtors; Lucknow; On-site; INR 600,000 - 1,200,000; Full time

Job summary

City 1 One Realtors is seeking a Digital Marketing Manager in Lucknow, India, to lead data-driven campaigns and optimize performance across channels. The role focuses on Google Ads, Meta Ads, and analytics to drive lead generation and revenue growth.

You will collaborate with cross-functional teams, implement tracking frameworks, and ensure campaigns deliver measurable ROI in a fast-paced environment.

Qualifications

• Bachelor's degree in Marketing or related field.
• 2–7 years hands-on experience in Digital/Performance Marketing.
• Proven results in running Google Ads & Meta Ads campaigns.

Responsibilities

• Plan, execute, and optimize Google Ads campaigns across Search, Display, YouTube, Remarketing and Performance Max.
• Manage Facebook and Instagram campaigns via Meta Ads Manager.
• Develop performance marketing strategies for lead generation and sales growth.
• Set up GA4, GTM, conversion tracking, Meta Pixel, and CAPI.

Skills

Google Ads

Meta Ads

Performance marketing

Lead generation

Analytics

Campaign optimization

Education

Bachelor's degree in Marketing or related field

Tools

GA4

GTM

Conversions Tracking

Meta Pixel

Conversions API (CAPI)

Looker Studio

Job description

Job Title: Digital Marketing Manager

Department: Marketing

Experience: 2-7 years

Employment Type: Full-Time

We are looking for an experienced and result-driven Digital Marketing Specialist with strong hands-on expertise in Google Ads, Meta Ads, performance marketing, lead generation, analytics, and technical tracking.

Key Responsibilities:

• Plan, execute, and optimize Google Ads campaigns, including Search, Display, YouTube, Remarketing, and Performance Max.
• Manage Facebook and Instagram advertising campaigns through Meta Ads Manager.
• Develop and implement performance marketing strategies for lead generation, customer acquisition, and sales growth.
• Set up and manage Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Ads Conversion Tracking, Meta Pixel, and Conversions API (CAPI).

• Conduct keyword research, audience targeting, competitor analysis, and budget planning.
• Monitor and optimize CPC, CPM, CTR, CPL, CPA, conversion rates, and ROAS.
• Perform A/B testing of ad creatives, ad copies, audiences, landing pages, and campaign strategies.
• Analyze campaign performance and prepare regular reports using Google Analytics, Google Ads, Meta Ads Manager, and Looker Studio.
• Optimize landing pages, lead forms, conversion funnels, and customer acquisition journeys.
• Identify tracking discrepancies and troubleshoot campaign performance issues.
• Coordinate with the design, content, website, and sales teams to improve campaign results and lead quality.
• Have a working knowledge of SEO, technical SEO, website optimization, remarketing, CRM integration, and marketing automation.
• Stay updated with the latest digital advertising tools, platform updates, and industry trends.

Candidate Requirements:

• Experience: 2-7 years in Digital Marketing / Performance Marketing.
• Education: Bachelor's degree in Marketing, Business Administration, or a related field preferred.
• Relevant hands-on experience and proven campaign results are highly desirable.
• Ability to manage campaigns independently and take ownership of marketing performance.