Digital Marketing Specialist – Performance Marketing & SEO

Megamax Services Pvt. Ltd.; Sector 10; On-site; INR 400,000 - 700,000; Full time

Job summary

Megamax Services Pvt. Ltd. is seeking a performance-driven Digital Marketing Specialist with hands-on experience in Performance Marketing and SEO.

You will plan, execute, monitor and optimize campaigns across multiple platforms to generate leads, acquire customers and improve ROI. The role requires practical experience with Google Ads, Meta Ads, SEO, GA4, GTM and conversion tracking; exposure to graphic design, video editing and 3D tools is a plus.

Qualifications

• Experience in planning, executing and optimizing digital marketing campaigns across platforms.
• Strong lead generation and ROI improvement focus.
• Proficiency with Google Ads, Meta Ads, SEO, GA4 and GTM.

Responsibilities

• Plan, launch, manage and optimize paid advertising campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
• Manage campaign formats including Search, Display, YouTube, Lead Generation, Website Conversion, and Remarketing.
• Conduct keyword, competitor, market and audience research.
• Develop audience segments and marketing funnels (TOFU/MOFU/BOFU).
• Monitor metrics like CTR, CPC, CPA, ROAS, conversion rate and lead quality; perform A/B testing.
• Coordinate landing pages, optimize budgets and bidding strategies.
• Provide weekly/monthly performance reports and actionable insights.

Skills

Meta Ads Manager

Performance Marketing

Lead Generation

SEO

GA4

GTM

Conversion Tracking

A/B Testing

Campaign Budget

Landing Page

Marketing Analytics

Performance Reporting

Analytical Thinking

Education

Bachelor's degree/diploma in Marketing/Business/IT

Tools

Adobe Photoshop

Adobe Premiere Pro

Autodesk Maya

Substance Painter

3D Equalizer

Job description

We are looking for a performance-driven Digital Marketing Specialist with strong hands-on experience in Performance Marketing and Search Engine Optimization (SEO). The ideal candidate should be capable of planning, executing, monitoring and optimizing digital marketing campaigns across multiple platforms with a strong focus on lead generation, customer acquisition, ROI improvement and organic growth. Practical experience with Google Ads, Meta Ads, SEO, Google Analytics 4, Google Tag Manager and conversion tracking is required. Exposure to Graphic Designing, Video Editing and 3D tools will be considered an additional advantage.

Performance Marketing

• Plan, launch, manage and optimize paid advertising campaigns across Google Ads, Meta Ads, and LinkedIn Ads (wherever applicable).
• Manage different campaign formats including Search, Display, YouTube, Meta Lead Generation, Website Conversion, and Remarketing campaigns.
• Conduct detailed keyword, competitor, market and audience research before campaign execution.
• Develop audience segments based on demographics, interests, behaviors, remarketing pools and business requirements.
• Create and execute TOFU, MOFU and BOFU marketing funnels.
• Continuously monitor and optimize CTR, CPC, CPL, CPA, Conversion Rate, ROAS/ROI, Impression Share and Lead Quality.
• Perform A/B testing of ad creatives, copies, audiences, landing pages and campaign strategies.
• Optimize campaign budgets, bidding strategies and audience allocation based on performance.
• Identify underperforming campaigns and implement corrective optimization strategies.
• Work towards improving both the quantity and quality of leads generated through digital platforms.

Search Engine Optimization

• Develop and implement comprehensive SEO strategies to improve organic visibility and website traffic.
• Perform detailed keyword research and competitor analysis.
• Handle On-Page, Off-Page, Technical, Local and International SEO wherever applicable.
• Optimize website pages for target keywords, search intent and conversions.
• Review and optimize meta titles, meta descriptions, heading structure, internal linking, URL structure, image optimization and content structure.
• Conduct technical SEO audits and coordinate with development teams for implementation.
• Monitor indexing, crawling and website performance issues.
• Identify organic growth opportunities through competitor and search trend analysis.
• Track keyword rankings, organic traffic, engagement and conversions.
• Collaborate with content writers to develop SEO-driven blogs, landing pages and website content.

Analytics, Tracking & Conversion Optimization

• Implement and monitor tracking through Google Tag Manager (GTM).
• Work with Google Analytics 4 (GA4) for website and campaign analysis.
• Set up and validate conversion tracking for advertising campaigns.
• Monitor user journeys and identify conversion drop-off points.
• Analyze landing page performance and recommend improvements.
• Support Conversion Rate Optimization (CRO) initiatives.
• Ensure campaigns are measured against appropriate business and marketing KPIs.

Reporting & Marketing Analysis

• Prepare weekly and monthly digital marketing performance reports.
• Analyze campaign, SEO and website data and convert it into actionable recommendations.
• Compare campaign performance against budgets, targets and previous periods.
• Identify opportunities for reducing acquisition costs and increasing conversions.
• Present campaign insights and optimization recommendations to internal stakeholders and management.
• Maintain proper campaign documentation and performance records.
• Coordinate with content, design and development teams for campaign-specific landing pages.
• Recommend improvements in landing page messaging, CTAs, forms, page structure, user experience and conversion flow.
• Ensure landing pages are aligned with ad messaging and targeted keywords.
• Monitor lead quality and work with relevant teams to continuously improve campaign targeting.

Required Skills

• Meta Ads Manager – Strong proficiency
• Performance Marketing & Lead Generation – Strong knowledge
• SEO (On-Page, Off-Page, Technical, Local/International) – Strong knowledgeGoogle Analytics 4 (GA4) & Google Tag Manager (GTM) – Strong knowledge
• Conversion Tracking & Conversion Rate Optimization.
• Audience Research & Segmentation, A/B Testing, Campaign Budget Optimization.
• Landing Page Optimization, Marketing Analytics & Performance Reporting.
• Strong analytical and problem-solving abilities.

Preferred Qualifications

• Bachelor's degree/diploma in Marketing, Business, IT, Mass Communication or a related field preferred.
• 2-3 years of hands-on Digital Marketing experience through corporate and/or freelance work, having independently handled Performance Marketing campaigns.
• Additional working knowledge of Adobe Photoshop, Adobe Premiere Pro, or basic 3D creative tools (Autodesk Maya, Substance Painter, 3D Equalizer) is a plus.

What We’re Looking For

• A proactive, analytical marketer who has independently managed campaigns end-to-end, understands the relationship between spend, leads, conversions, CAC and business revenue, and is comfortable working across multiple brands with designers, video editors, content writers and developers.

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