DIGITAL MARKETING SPECIALIST

Cyberpark; Kozhikode district; On-site; INR 600,000 - 900,000; Full time

Job summary

Cyberpark is seeking a Digital Marketing Specialist to plan, execute, and optimize campaigns across SEO, paid ads, social media, and email marketing. You will translate data into actionable strategies to boost brand awareness, engagement, and conversions.

The role requires hands-on experience with analytics tools and content creation, with a focus on ROI-driven optimization and staying ahead of industry trends.

Qualifications

• Proven track record in planning and optimizing digital campaigns.
• Ability to analyze data and translate insights into actions.
• Experience across SEO, paid ads, email and social media.
• Familiarity with marketing analytics tools and dashboards.

Responsibilities

• Plan, execute, and manage digital marketing campaigns across multiple channels.
• Develop content calendars for social media, blogs, and email.
• Perform keyword research and implement on-page/off-page SEO.
• Monitor campaign performance and report metrics like CTR and ROAS.
• Optimize paid ad budgets to maximize ROI.
• Collaborate with design and content teams on creatives and landing pages.
• Run A/B tests on ads and emails to improve results.
• Manage email campaigns, including segmentation and automation.
• Stay updated on trends and platform changes.
• Track competitor activity to identify growth opportunities.

Skills

SEO

Paid Advertising

Social Media

Content Marketing

Email Marketing

Tools

Google Analytics

Search Console

Google Ads

Meta Ads

Email Tools

Mailchimp

HubSpot

SEMrush

Ahrefs

Ubersuggest

Canva

Job description

About the Role

We are looking for a results-driven Digital Marketing Specialist to plan, execute, and optimize marketing campaigns across digital channels. The ideal candidate has hands-on experience with SEO, paid advertising, social media, content marketing, and analytics, and can translate data into actionable strategies that drive brand awareness, engagement, and conversions.

Key Responsibilities

• Plan, execute, and manage digital marketing campaigns across channels (Google Ads, Meta Ads, LinkedIn Ads, email, SEO, social media)
• Develop and manage content calendars for social media, blogs, and email marketing
• Conduct keyword research and implement on-page/off-page SEO strategies to improve organic rankings
• Monitor, analyze, and report on campaign performance (CTR, CPC, ROAS, conversions) using tools like Google Analytics, Search Console, and ad platform dashboards
• Manage and optimize paid ad budgets to maximize ROI
• Collaborate with design/content teams to create engaging ad creatives, landing pages, and marketing collateral
• Run A/B tests on ads, landing pages, and email campaigns to improve performance
• Manage email marketing campaigns, including list segmentation, automation, and performance tracking
• Stay updated on digital marketing trends, platform algorithm changes, and emerging tools
• Track competitor activity and market trends to identify growth opportunities

Required Skills

Core Marketing Skills:

• SEO (on-page, off-page, technical)
• Paid Advertising (Google Ads, Meta/Facebook Ads, LinkedIn Ads)
• Social Media Marketing & Management
• Content Marketing & Copywriting
• Email Marketing & Automation

Tools:

• Google Analytics / GA4
• Google Search Console
• Google Ads / Meta Ads Manager
• Email tools (Mailchimp, HubSpot, or similar)
• SEO tools (SEMrush, Ahrefs, Ubersuggest)
• Canva / basic design tools

Other Skills:

• Strong analytical and data interpretation skills
• Creative thinking with attention to detail
• Ability to manage multiple campaigns/deadlines simultaneously