Digital Marketing Specialist

FIL Industries Ltd.; New Delhi; On-site; INR 900,000 - 1,500,000; Full time

Job summary

FIL Industries Ltd. is seeking a Digital Marketing Specialist (SEO+Google/Meta Ads) to plan, execute, and optimize digital campaigns. The role focuses on boosting organic growth, traffic, and lead quality through data-driven SEO and paid strategies.

You will manage Google Ads and Meta Ads campaigns, analyze data with GA4/GTM, and report weekly results. A strong SEO background and 5+ years in digital marketing are required.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Mass Communication, Digital Marketing, IT or related field.
• Hands-on Google Ads campaigns experience (Search, Display, Performance Max, Shopping, YouTube).
• Experience with Meta Ads campaigns across Facebook and Instagram.
• Expertise in audience segmentation, custom/ lookalike audiences, remarketing and retargeting.
• Strong on-page, off-page and technical SEO implementation.
• Experience with keyword research and competitive analysis using standard SEO tools.
• Proficiency with GA4, GTM and Search Console.

Responsibilities

• Plan, execute and optimize digital marketing campaigns across Google and Meta platforms.
• Drive organic website growth with effective SEO strategies.
• Increase website traffic and generate quality leads.
• Improve search rankings for targeted keywords and ROAS.
• Track analytics and conversion events with accurate reporting.
• Provide weekly and monthly performance insights with actionable recommendations.
• Continuously optimize campaigns to improve conversion rates and ROI.

Skills

Digital Marketing Strategy

Performance Marketing

SEO

Google Ads Management

Meta Ads Campaign Management

Campaign Optimization

Keyword Research

Audience Targeting & Segmentation

Website Analytics

Data Analysis & Reporting

Education

Bachelor's degree in Marketing/Business Administration/Digital Marketing/Information Technology

Related field or equivalent experience

Tools

GA4

GTM

Google Search Console

SEMrush/Ahrefs/Moz/Ubersuggest

Job description

JOB DESCRIPTION

Job Title Digital Marketing Specialist (SEO+Google/Meta Ads) DepartmentMarketing Digital

LocationCorporate Office

Report to IT Head

Job Purpose The Digital Marketing Specialist is responsible for planning, executing, and optimizing digital marketing campaigns across Google and Meta platforms while driving organic website growth through effective SEO strategies. The role focuses on increasing website traffic, improving search engine rankings, generating quality leads, maximizing campaign ROI, and enhancing the organization's online presence through data-driven marketing initiatives.Key Skills Digital Marketing Strategy, Performance Marketing, Search Engine Optimization (SEO) , Google Ads Management , Meta Ads Campaign Management, Campaign Optimization, Keyword Research, Audience Targeting & Segmentation, Website Analytics, Data Analysis & ReportingKey Deliverables

• Increased website traffic and qualified lead generation.
• Improved search engine rankings for targeted keywords.
• Higher Return on Ad Spend (ROAS) and optimized Cost per Lead (CPL).
• Enhanced website visibility and domain authority.
• Successful execution of Google Ads and Meta Ads campaigns within budget.
• Improved website performance based on Core Web Vitals and technical SEO standards.
• Accurate tracking and implementation of analytics and conversion events.
• Timely submission of weekly and monthly performance reports with actionable recommendations.
• Continuous optimization of digital campaigns to improve conversion rates and ROI.

Behavioral & Functional Competencies

• Google Ads Campaign Management
• Meta Ads Campaign Management
• Search Engine Optimization (SEO)
• Technical SEO Audits
• Website Analytics & Tracking
• Keyword & Competitor Analysis
• Campaign Performance Optimization
• Conversion Tracking Implementation
• Marketing Automation
• Landing Page Optimization
• Digital Reporting & Dashboarding Back-end Development
• Analytical thinking
• Results-oriented mindset
• Strong problem-solving skills

Qualification Bachelor's degree in Marketing, Business Administration, Mass Communication, Digital Marketing, Information Technology, or a related field. Technical Skills Hands-on experience in managing Google Ads campaigns (Search, Display, Performance Max, Shopping, and YouTube Ads).
Experience in creating and optimizing Meta Ads campaigns across Facebook and Instagram.
Experience in audience segmentation, custom audiences, lookalike audiences, remarketing, and retargeting campaigns.
Strong experience in on-page, off-page, and technical SEO implementation.
Experience in conducting keyword research and competitor analysis using SEMrush, Ahrefs, Moz, Ubersuggest, or similar SEO tools.
Hands-on experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google Search Console. Experience Min 5years of experience in Digital Marketing with hands-on expertise in SEO, Google Ads, and Meta Ads.