Sr. Digital Marketing Executive

GOFORAD TECHNOLOGY PRIVATE LIMITED; Lucknow; On-site; INR 600,000 - 1,000,000; Full time

Job summary

GOFORAD TECHNOLOGY PRIVATE LIMITED in Lucknow is hiring a Senior Digital Marketing Executive to develop and manage digital marketing strategies. The role requires a minimum of 3 years of experience in digital marketing along with strong skills in SEO, social media marketing, and Meta Ads. The ideal candidate will also have basic graphic design and video editing skills. Responsibilities include planning SEO strategies, optimizing social media marketing, and monitoring campaign performance. This position emphasizes creativity and analytical skills.

Qualifications

• Minimum 3+ years of proven experience in digital marketing.
• Strong knowledge of SEO, SMM, and Paid Advertising (Meta Ads).
• Hands-on experience with tools like Google Analytics, Google Search Console, and Meta Ads Manager.
• Basic to intermediate video editing skills.
• Ability to manage multiple projects and meet deadlines.

Responsibilities

• Plan and execute SEO strategies to improve organic rankings and traffic.
• Manage and optimize Social Media Marketing across platforms.
• Create and manage Meta Ads campaigns to generate leads.
• Collaborate with design and content teams.
• Monitor and report campaign performance using analytics tools.

Skills

SEO

Social Media Marketing

Meta Ads

Graphic Design

Video Editing

Analytical Skills

Creative Thinking

Communication Skills

Education

Bachelor’s degree in Marketing, IT, Communications, or related field

Tools

Google Analytics

Google Search Console

Meta Ads Manager

Canva

Photoshop

CapCut

Premiere Pro

Job description

Overview

We are looking for a highly skilled and creative Senior Digital Marketing Executive with a strong understanding of SEO, Social Media Marketing, Meta Ads, and content-driven growth strategies. The ideal candidate should also have working knowledge of graphic design and video editing to support end-to-end digital campaign execution. You will be responsible for planning, implementing, and managing digital marketing strategies to drive brand visibility, engagement, and lead generation.

Responsibilities

• Plan and execute SEO strategies (on-page, off-page, and technical SEO) to improve organic rankings and traffic.
• Manage and optimize Social Media Marketing (SMM) across platforms like Facebook, Instagram, LinkedIn, and others.
• Create, manage, and optimize Meta Ads campaigns (Facebook & Instagram Ads) to generate leads and conversions.
• Develop engaging social media content strategies aligned with brand goals.
• Collaborate with design and content teams to create high-performing creatives.
• Utilize basic graphic design skills (Canva/Photoshop or similar tools) for social media posts and ad creatives.
• Perform basic video editing for reels, ads, and promotional content.
• Monitor, analyze, and report campaign performance using tools like Google Analytics, Meta Ads Manager, and other SEO tools.
• Stay updated with latest digital marketing trends and algorithm updates.
• Coordinate with internal teams to ensure consistent brand messaging across all platforms.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, IT, Communications, or related field.
• Minimum 3+ years of proven experience in digital marketing.
• Strong knowledge of SEO, SMM, and Paid Advertising (Meta Ads).
• Hands-on experience with tools like Google Analytics, Google Search Console, Meta Ads Manager.
• Basic knowledge of graphic design tools (Canva, Photoshop, or similar).
• Basic to intermediate video editing skills (CapCut, Premiere Pro, or similar tools).
• Strong analytical, communication, and creative thinking skills.
• Ability to manage multiple projects and meet deadlines.

Preferred Skills

• Experience with lead generation campaigns.
• Knowledge of content marketing and copywriting.
• Understanding of WordPress or website management.
• Familiarity with marketing automation tools.