Digital marketing

Hyrix; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Hyrix is seeking a creative, data-driven Digital Marketing Specialist to manage our online presence and improve organic and paid search performance in Bengaluru. You will design, execute, and track multi-channel campaigns to boost brand awareness and customer acquisition.

You will collaborate with content and design teams, optimize landing pages, monitor KPIs, and use analytics tools to inform strategy and improve ROI across SEO, email, social media, and PPC initiatives.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• Experience with SEO tools (Google Analytics, Search Console, Ahrefs, or SEMrush).
• Strong understanding of HTML, web metrics, and CRO.
• Excellent written and verbal communication skills.

Responsibilities

• Campaign Management: Plan and execute digital marketing campaigns across SEO, email, social media, and paid channels (PPC).
• Content Strategy: Collaborate with content and design teams to create engaging web copy, blogs, and landing pages optimized for users and search engines.
• Performance Tracking: Monitor KPIs like organic traffic, conversion rates, and ROI using analytics tools.
• Market Research: Analyze competitor strategies and emerging digital marketing trends to identify growth opportunities.

Skills

SEO

Content Marketing

Digital Advertising

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Google Analytics

Search Console

Ahrefs

SEMrush

Job description

Job Summary

We are looking for a creative and data-driven Digital Marketing Specialist to manage our online presence and improve organic and paid search performance. You will design, execute, and track multi-channel marketing campaigns to boost brand awareness and customer acquisition.

Key Responsibilities

• Campaign Management: Plan and execute digital marketing campaigns across SEO, email, social media, and paid channels (PPC).
• Content Strategy: Collaborate with content and design teams to create engaging web copy, blogs, and landing pages optimized for users and search engines.
• Performance Tracking: Monitor key performance indicators (KPIs) like organic traffic, conversion rates, and ROI using analytics tools.
• Market Research: Analyze competitor strategies and emerging digital marketing trends to identify growth opportunities.

Requirements & Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience with SEO tools (e.g., Google Analytics, Search Console, Ahrefs, or SEMrush).
• Strong understanding of HTML, web metrics, and conversion rate optimization (CRO).
• Excellent written and verbal communication skills.