SEO Specialist

Taggbox; Jaipur; On-site; INR 450,000 - 650,000; Full time

Job summary

Taggbox in Jaipur seeks an SEO Specialist to develop, implement, track and optimize digital marketing campaigns across all channels. Your main goal is to grow the brand’s presence locally while boosting loyalty and awareness.

You will plan and execute SEO/SEM, manage databases and campaigns, analyze performance with Google Analytics, and collaborate with internal teams to enhance landing pages and user experience.

Qualifications

• 3+ years in digital marketing or advertising
• Strong SEO skills
• Deep knowledge of social media platforms, analytics, and ads
• Graduate/postgraduate in marketing or related field
• Proven experience managing SEO/SEM, email, social media and display campaigns
• Creative thinker with ability to target audiences and optimize funnels
• Experience optimizing landing pages and user journeys
• Proficient with analytics tools (GA, Omniture, WebTrends)

Responsibilities

• Plan and execute digital marketing campaigns across SEM, email, social media and display channels
• Design, build and maintain social media presence
• Measure and report campaign performance against ROI and KPIs
• Set up goals in Google Analytics and track visitor data
• Identify trends and optimize spend and performance
• Brainstorm growth strategies and experiments to improve conversions
• Collaborate on landing pages and user experience enhancements
• Analyze customer journeys across channels and optimize touchpoints
• Collaborate with BU Heads and evaluate emerging technologies
• Provide thought leadership on adoption of new marketing tech

Skills

SEO

Digital marketing

Analytics

Social media

Campaign management

Education

Marketing degree

Tools

Google Analytics

Google Ads

HTML/CSS/JS basics

Job description

Job Summary

If you live and breathe digital marketing, we want to talk to you. We are looking for a SEO Specialist to develop, implement, track and optimize our digital marketing campaigns across all digital channels.In this position, you will be responsible for all aspects of our marketing operations. Your central goal is to help grow our brand’s influence locally while also increasing brand loyalty and awareness.

Job Responsibilities

• Plan and execute all digital marketing, including SEM, marketing database, email, social media and display advertising campaigns


• Design, build and maintain our social media presence


• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)


• Use Google analytics for goal set up for visitor analysis, social media tracking, ad words tracking


• Identify trends and insights, and optimize spend and performance based on the insights


• Brainstorm new and creative growth strategies


• Plan, execute, and measure experiments and conversion tests


• Collaborate with internal teams to create landing pages and optimize user experience


• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points


• Instrument conversion points and optimize user funnels


• Collaborate with internal BU Heads


• Evaluate emerging technologies.


• Provide thought leadership and perspective for adoption where appropriate

Candidate Attributes

• A minimum of 3 years of experience in a digital marketing or advertising position.


• Should be strong with SEO


• In-depth knowledge of various social media platforms, best practices, and website analytics.


• Graduate/Post graduate degree in marketing or a related field


• Proven working experience in digital marketing


• Demonstrable experience in managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns


• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate


• Experience in optimizing landing pages and user funnels


• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)


• Experience in setting up and optimizing Google Adwords campaigns


• Working knowledge of HTML, CSS, and JavaScript development and constraints


• Strong analytical skills and data-driven thinking


• Up-to-date with the latest trends and best practices in online marketing and measurement