Digital Marketing Executive

VVDN Technologies Pvt. Ltd.; Gurugram District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

VVDN Technologies Pvt. Ltd.

in Gurugram seeks a creative Digital Marketing Executive to plan and execute campaigns across online channels, with a strong focus on SEO, social media, paid advertising, content marketing, email marketing, and website analytics. You will manage SEO activities, keyword research, on-page and off-page optimization, and content optimization while planning and managing Google Ads, Meta Ads, and other paid campaigns.

Qualifications

• Strong knowledge of SEO, SEM, PPC, Social Media Marketing, and Content Marketing.
• Hands-on experience with Google Ads and Meta Ads.
• Familiarity with Google Analytics, Google Search Console, and keyword research tools.
• Good understanding of website analytics and conversion optimization.

Responsibilities

• Develop and execute digital marketing strategies aligned with business objectives.
• Manage and optimize SEO activities, including keyword research, on-page and off-page SEO, and content optimization.
• Plan and manage Google Ads, Meta Ads, and other paid marketing campaigns.
• Monitor campaign performance and optimize campaigns to improve ROI, conversions, CTR, and CPL.
• Manage social media channels and develop engaging content strategies.
• Coordinate with content, design, sales, and other teams to execute marketing campaigns.
• Conduct market, competitor, and audience research to identify new opportunities.
• Monitor website traffic, user behavior, leads, and conversions using tools such as Google Analytics and Search Console.
• Prepare regular performance reports and provide actionable insights.
• Support email marketing, lead-generation, remarketing, and marketing automation activities.
• Stay updated with the latest digital marketing trends, algorithms, tools, and best practices.

Skills

SEO

SEM

PPC

Social Media Marketing

Content Marketing

Google Ads

Meta Ads

Google Analytics

Google Search Console

Keyword Research Tools

Website Analytics

Conversion Optimization

Copywriting

Campaign Data Interpretation

HTML/CSS (Basic)

Tools

Google Ads

Meta Ads

Google Analytics

Google Search Console

Job description

Job Summary

We are looking for a creative, analytical, and results-driven Digital Marketing Executive to plan and execute digital marketing campaigns across multiple online channels. The ideal candidate should have a strong understanding of SEO, social media, paid advertising, content marketing, email marketing, and website analytics.

Key Responsibilities

• Develop and execute digital marketing strategies aligned with business objectives.
• Manage and optimize SEO activities, including keyword research, on-page and off-page SEO, and content optimization.
• Plan and manage Google Ads, Meta Ads, and other paid marketing campaigns.
• Monitor campaign performance and optimize campaigns to improve ROI, conversions, CTR, and CPL.
• Manage social media channels and develop engaging content strategies.
• Coordinate with content, design, sales, and other teams to execute marketing campaigns.
• Conduct market, competitor, and audience research to identify new opportunities.
• Monitor website traffic, user behavior, leads, and conversions using tools such as Google Analytics and Search Console.
• Prepare regular performance reports and provide actionable insights.
• Support email marketing, lead-generation, remarketing, and marketing automation activities.
• Stay updated with the latest digital marketing trends, algorithms, tools, and best practices.

Required Skills

• Strong knowledge of SEO, SEM, PPC, Social Media Marketing, and Content Marketing.
• Hands-on experience with Google Ads and Meta Ads.
• Familiarity with Google Analytics, Google Search Console, and keyword research tools.
• Good understanding of website analytics and conversion optimization.
• Strong communication and copywriting skills.
• Analytical mindset with the ability to interpret campaign data.
• Ability to manage multiple campaigns and deadlines.
• Basic understanding of HTML/CSS is an advantage.