Digital Marketing Specialist (Google Ads, Meta Ads & SEO)

Fugen Webtech; NTR; On-site; INR 600,000 - 900,000; Full time

Job summary

Fugen Webtech seeks a Digital Marketing Specialist to own paid acquisition and organic growth. You will plan, execute, and optimize high-performing Google Ads and Meta Ads campaigns, plus drive robust SEO and ASO for apps. Collaboration with content teams and data-driven optimization are essential in this role.

The ideal candidate will have a strong analytics mindset, familiarity with GA4, and experience turning creative ideas into high-ROI marketing campaigns in a fast-paced environment.

Qualifications

• Experience in digital marketing with a strong portfolio across paid and organic channels.
• Proven ability to plan, execute, and optimize high-ROI campaigns using data-driven insights.

Responsibilities

• Plan, deploy, and optimize Meta and Google Ads campaigns end-to-end.
• Lead on-page, off-page and technical SEO strategies to boost organic visibility and rankings.
• Drive app store optimization (ASO) and branding campaigns; collaborate with content teams for landing pages and blogs.
• Utilize GA4 and analytics to forecast performance, perform A/B tests, and adjust budgets and targeting.

Skills

Digital marketing

Paid ads management

SEO

App marketing

A/B testing

Analytics

Tools

Meta Ads Manager

Google Ads Manager

GA4

Google Analytics

Ahrefs

SEMrush

Google Search Console

Job description

Digital Marketing Specialist (Google Ads, Meta Ads & SEO)

Job OverviewWe are looking for a creative, data-driven, and highly strategic Digital Marketing Specialist to take charge of our paid acquisition channels and organic growth strategies. In this role, you will be responsible for planning, executing, and optimizing high-performing Google Ads and Meta Ads campaigns, alongside driving robust SEO growth.The ideal candidate possesses a strong background in application marketing, a conceptual branding mindset, and a proven track record of converting creative ideas into viral, high-ROI marketing campaigns. If you are always up to date with the latest digital trends and have a growth-oriented mindset, we want you on our team.Key Roles & Responsibilities1. Paid Ads Management (Meta & Google Ads)Campaign Strategy & Setup: Design, deploy, and manage end-to-end paid campaigns across Meta (Facebook & Instagram) and Google Ads (Search, Display, Performance Max, and App Campaigns).Performance Optimization: Continuously monitor campaign performance, adjusting bidding strategies, budgets, and audience parameters to maximize ROI, lower Cost Per Acquisition (CPA), and hit performance targets.A/B Testing: Actively test ad creatives, copy, hooks, and landing pages to identify winning combinations that scale.2. Search Engine Optimization (SEO)Organic Growth Strategy: Develop and execute comprehensive on-page, off-page, and technical SEO strategies to increase organic visibility and keyword rankings.Keyword & Competitor Analysis: Conduct deep keyword research to identify high-intent search terms and analyze competitor landscapes to uncover traffic opportunities.Content Collaboration: Partner with content creators to ensure all landing pages, blog posts, and web assets are fully optimized for search engines and user conversion.3. Application Marketing & BrandingApp Store Optimization (ASO): Implement growth strategies tailored for mobile applications to drive organic app installs, improve store rankings, and optimize conversion rates on app stores.Viral & Trend-Driven Marketing: Bring a creative, "viral-booming" mindset to the table—conceptualizing campaigns, hooks, and digital assets that resonate strongly with the target audience and break through the noise.Audience Persona Alignment: Deeply understand target demographics to build precise audience targeting profiles, ensuring ad spend reaches high-potential users.Required Skills & QualificationsExperience: Proven experience in digital marketing with a strong portfolio specifically highlighting mobile application marketing success.Platform Expertise: Deep hands-on experience navigating Meta Ads Manager, Google Ads Manager, Google Analytics (GA4), and standard SEO tools (such as Ahrefs, SEMrush, or Google Search Console).Analytical Mindset: Ability to read data patterns, forecast campaign potential, and translate analytics into actionable optimization steps.Creative & Conceptual Thinking: A branding-oriented mind capable of brainstorming out-of-the-box marketing angles, viral hooks, and cohesive digital campaigns.Industry Agility: Staying consistently ahead of algorithm changes, platform updates, and emerging digital media trends.

What We Look For