Digital Marketing Specialist

QuickFlo; Gurugram District; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

House of Habits, a fast-growing AI-native consumer company, is hiring a Performance Marketing Executive for Meta Ads in Gurugram (Work from Office). You will own and optimize campaigns across Facebook/Instagram, focusing on ROAS, CAC, and conversion funnels.

Ideal candidates bring 2–5 years of hands-on Meta Ads experience, with D2C/e-commerce brand exposure, and a proven track record of scaling budgets profitably. Proficiency with Shopify, Pixel, and CAPI is a plus in a fast-paced startup.

Qualifications

• 2–5 years of hands-on Meta Ads experience.
• Experience with D2C/e-commerce brands.
• Experience scaling Meta Ads budgets profitably.
• Strong understanding of ROAS, CAC, CPA, and conversion funnels.
• Experience with Shopify, Meta Ads Manager, Pixel, and CAPI.
• Analytical, execution-focused, and comfortable in a fast-paced startup.

Responsibilities

• Own and optimize Meta Ads campaigns (Facebook & Instagram).
• Scale ad spends while maintaining strong ROAS and CAC.
• Test creatives, audiences, hooks, and campaign strategies.
• Analyze daily performance and drive continuous improvements.
• Collaborate with creative teams to produce high-converting ads.
• Manage tracking, attribution, and reporting.

Skills

Meta Ads

D2C / Ecommerce

ROAS & CAC

Analytics

Startup environment

Tools

Shopify

Meta Ads Manager

Pixel

CAPI

Job description

Performance Marketing Executive – Meta Ads

Location: Gurugram (Work from Office)

Experience: 2–5 Years | Full-Time

About Us

House of Habits is a venture-backed, AI-native consumer company building and scaling next-generation D2C brands across health, wellness, and personal care.

What You’ll Do

• Own and optimize Meta Ads campaigns (Facebook & Instagram).
• Scale ad spends while maintaining strong ROAS and CAC.
• Test creatives, audiences, hooks, and campaign strategies.
• Analyze daily performance and drive continuous improvements.
• Collaborate with creative teams to produce high-converting ads.
• Manage tracking, attribution, and reporting.

What We’re Looking For

• 2–5 years of hands-on Meta Ads experience.
• Must have worked with D2C/e-commerce brands.
• Proven experience scaling Meta Ads budgets profitably.
• Strong understanding of ROAS, CAC, CPA, and conversion funnels.
• Experience with Shopify, Meta Ads Manager, Pixel, and CAPI.
• Analytical, execution-focused, and comfortable in a fast-paced startup.