Performance Marketing Specialist (Meta Ads -D2C)

Crawl Digitally; Indore District; On-site; INR 300,000 - 420,000; Full time

Job summary

A growing digital marketing firm in Madhya Pradesh is seeking a Performance Marketing Specialist with 1-3 years of experience. The role involves planning and optimizing campaigns on platforms like Meta Ads and Google Ads, driving customer acquisition, and analyzing performance metrics. Ideal candidates will have a bachelor's degree in Marketing or Business and proficiency in analytics tools. This position offers a competitive salary with immediate joiners preferred.

Qualifications

• 1 year of hands-on experience in performance marketing.
• Strong understanding of various advertising platforms.
• Proficiency in Excel and Google Sheets.
• Basic knowledge of analytics tools like Google Analytics.

Responsibilities

• Plan, execute, and optimize paid marketing campaigns.
• Manage end-to-end campaign execution including budgeting and targeting.
• Drive customer acquisition through performance marketing channels.
• Monitor and report campaign performance metrics.
• Conduct A/B testing for creatives, audiences, and landing pages to improve performance.
• Work closely with the creative team for ad copies, creatives, and landing page requirements.
• Analyze campaign data and generate actionable insights to improve ROI.
• Manage and optimize ad budgets effectively to achieve business goals.
• Track and report daily, weekly, and monthly campaign performance.
• Stay updated with the latest trends, tools, and algorithm changes in performance marketing.

Skills

Performance marketing

Meta Ads Manager

Google Ads

Analytical skills

Problem-solving

Excel

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Google Analytics

Google Ads

Google Analytics

Excel/Sheets

Job description

Experience: 1 year - 3 Years only ( Experience working with D2C brands is preferred.)

Salary: Hike on current in hand salary

Immediate Joiners Preferred

Key Responsibilities

• Plan, execute, and optimize paid marketing campaigns across platforms like Meta Ads (Facebook & Instagram), Google Ads, and YouTube Ads.
• Manage end-to-end campaign execution including strategy, budgeting, targeting, and scaling.
• Drive customer acquisition and revenue growth through performance marketing channels.
• Monitor campaign performance metrics such as CTR, CPC, CPA, ROAS, and conversions.
• Conduct A/B testing for creatives, audiences, and landing pages to improve performance.
• Work closely with the creative team for ad copies, creatives, and landing page requirements.
• Analyze campaign data and generate actionable insights to improve ROI.
• Manage and optimize ad budgets effectively to achieve business goals.
• Track and report daily, weekly, and monthly campaign performance.
• Stay updated with the latest trends, tools, and algorithm changes in performance marketing.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 1 year of hands‑on experience in performance marketing.
• Strong understanding of Meta Ads Manager and Google Ads.
• Basic knowledge of analytics tools like Google Analytics.
• Good analytical and problem‑solving skills.
• Proficiency in Excel/Google Sheets.

If you love fast‑paced growth and working with a team of enthusiastic high‑achievers, this is the perfect opportunity for you!