Performance Marketing Manager

Job express; New Delhi; On-site; INR 700,000 - 1,500,000; Full time

Job summary

A leading e-commerce company in New Delhi is seeking a Performance Marketing Manager to drive digital growth and revenue on its D2C website. The ideal candidate will manage significant monthly ad budgets, optimize marketing funnels, and demonstrate success in performance marketing. This role requires a proven track record in bringing down CAC and enhancing ROAS while working in a fast-paced environment.

Qualifications

• 4-6 years of D2C/e-commerce performance marketing experience, preferably in FMCG/consumer brands.
• Proven track record in managing large-scale Meta and Google Ads budgets.
• Ability to improve CAC, ROAS, and conversion rates effectively.

Responsibilities

• Drive D2C website revenue growth and conversion.
• Execute and optimize Meta and Google Ads campaigns.
• Enhance website funnel performance metrics.

Skills

D2C performance marketing

Meta Ads management

Google Ads management

Analytics proficiency

A/B testing

Tools

GA4

Hotjar

Job description

Overview

Role: Performance Marketing Manager

Location: Pitampura, Delhi

This role involves leading digital growth and driving revenue on the D2C website. The candidate will manage and optimize 1 Cr+ monthly ad budgets, optimize acquisition funnels, and deliver high ROI through Meta and Google campaigns. The ideal candidate has hands-on experience in D2C/FMCG performance marketing with a proven record of scaling paid media, reducing CAC, and improving ROAS.

Key Responsibilities

• Own and drive D2C website revenue growth, acquisition, and conversion.
• Plan, execute, and optimize Meta Ads (Facebook/Instagram) and Google Ads campaigns with 1 Cr+ monthly budget ownership.
• Improve website funnel performance CTR, CVR, bounce rate, time on site.
• Run structured A/B experiments to reduce CAC and increase ROAS.
• Oversee website merchandising, banners, offers, and product positioning.
• Analyze user behavior and funnel drop-offs using GA4, Hotjar, and CRO tools.

Requirements

• 4-6 years of D2C/e-commerce performance marketing experience (FMCG/consumer brands preferred).
• Proven track record of handling large-scale Meta + Google Ads budgets.
• Strong ability to improve CAC, ROAS, and conversion rates at scale.
• Proficiency in analytics & CRO tools (GA4, Hotjar, etc.).
• Excellent analytical and problem-solving skills; thrives in a growth-driven environment.

Seniority level: Associate

Employment type: Full-time