Mid-Senior Performance Marketing Specialist

Scale247; Ahmedabad District; On-site; INR 360,000 - 500,000; Full time

Job summary

Scale247 is seeking an experienced Mid-Senior Performance Marketing Specialist to independently manage, optimize and scale paid advertising campaigns across Meta Ads and Google Ads. The role emphasizes D2C/e-commerce and service-based businesses with a strong focus on ROAS and ROI-driven campaigns.

You will plan, launch and optimize campaigns, conduct market and audience research, and collaborate with the creative team to develop winning strategies.

Qualifications

• 2–3 years hands-on experience in Performance Marketing.
• Strong expertise in Meta Ads and Google Ads.
• Knowledge of D2C/ecommerce advertising.
• Experience with service-based lead generation campaigns.
• Ability to independently manage and optimize campaigns.
• Strong knowledge of ROAS, CPA, CPL, CTR, CPM, CPC, CVR and AOV.
• Experience with retargeting and lookalike audiences.
• Understanding of Search, Shopping, and Performance Max.
• Knowledge of conversion tracking and marketing analytics.
• Analytical, proactive, and accountable.
• Experience with AI tools such as Claude, ChatGPT and other AI platforms.

Responsibilities

• Plan, launch, and optimize Meta Ads and Google Ads campaigns.
• Develop performance marketing strategies for D2C ecommerce and services.
• Manage campaigns across TOF, MOF, BOF.
• Analyze ROAS, CPA, CPL, CTR, CPM, CPC, CVR, and AOV.
• Identify performance issues and implement optimizations.
• Scale winning campaigns while maintaining profitability.
• Conduct audience, keyword, and market research.
• Test audiences, creatives, ad copies, offers, and structures.
• Collaborate with creative teams on winning angles.
• Track conversion issues across Meta Pixel, GA4, and GTM.
• Prepare regular performance reports with insights.
• Communicate performance and growth opportunities to clients and teams.
• Stay updated with Meta and Google platform changes.

Skills

Performance marketing

Meta Ads

Google Ads

D2C ecommerce

Lead generation

Campaign optimization

ROAS optimization

Analytics

AI tools

Client communication

Tools

Shopify

GA4

Meta Pixel

Conversion API

Google Tag Manager

Google Merchant Center

Job description

Scale247 is looking for an experienced Mid-Senior Performance Marketing Specialist who can independently manage, optimize and scale paid advertising campaigns across Meta Ads and Google Ads.

The ideal candidate should have strong hands-on experience in D2C/e-commerce and service-based businesses, with a strong understanding of performance marketing funnels, customer acquisition, conversion optimisation, and ROAS/ROI-driven campaigns.

Key Responsibilities

• Plan, launch, manage and optimize Meta Ads and Google Ads campaigns.
• Develop performance marketing strategies for D2C/e-commerce and service-based businesses.
• Manage campaigns across the complete funnel — TOF, MOF and BOF.
• Analyze key performance metrics such as ROAS, CPA, CPL, CTR, CPM, CPC, CVR, AOV and conversion rates.
• Identify campaign-level and funnel-level performance issues and implement optimization strategies.
• Scale winning campaigns while maintaining profitability and efficiency.
• Conduct audience research, competitor research, keyword research and market analysis.
• Develop and test different audiences, creatives, ad copies, offers and campaign structures.
• Work closely with the creative team to identify winning creative angles, hooks, formats and messaging.
• Manage Google Ads campaigns, including Search, Shopping, Display and Performance Max, based on business requirements.
• Understand D2C customer journeys, retargeting, catalog/product ads and conversion funnels.
• Monitor campaign budgets, pacing and performance to ensure efficient utilization of advertising spend.
• Track and troubleshoot conversion tracking issues across Meta Pixel, Conversion API, Google Analytics 4 and Google Tag Manager.
• Prepare regular performance reports and provide actionable insights and optimization recommendations.
• Communicate campaign performance, challenges and growth opportunities to clients and internal teams.
• Use AI tools such as Claude, ChatGPT and other AI platforms for research, analysis, ideation, copywriting and marketing workflows.
• Stay updated with changes and new features across Meta and Google advertising platforms.

Required Skills

• 2–3 years of hands‑on experience in Performance Marketing.
• Strong expertise in Meta Ads/Facebook Ads and Google Ads.
• Strong understanding of D2C/e-commerce advertising.
• Experience working with service‑based lead generation campaigns.
• Proven ability to independently manage and optimize advertising campaigns.
• Strong knowledge of campaign optimization, scaling and budget management.
• Good understanding of ROAS, CPA, CPL, CTR, CPM, CPC, CVR and AOV.
• Experience with retargeting, lookalike audiences, remarketing and funnel‑based campaigns.
• Understanding of Google Search, Shopping and Performance Max campaigns.
• Good knowledge of conversion tracking, attribution and marketing analytics.
• Good analytical, problem‑solving and decision‑making skills.
• Experience with AI tools such as Claude, ChatGPT and other AI platforms.
• Ability to analyze campaign performance independently and make data‑driven decisions.
• Strong communication skills and the ability to manage multiple client accounts.

Preferred Experience

Candidates with experience managing campaigns for multiple clients, digital marketing agencies or different business categories will be preferred.

Experience with Shopify, Google Analytics 4, Meta Pixel, Conversion API, Google Tag Manager, Google Merchant Center and marketing analytics tools will be an added advantage.

Experience managing significant advertising budgets and achieving client‑specific ROAS, CPA or CPL targets will also be preferred.

What We're Looking For

We are looking for someone who doesn't just run campaigns, but understands why campaigns perform, where the funnel is breaking and what needs to be done to improve results.

The candidate should be capable of independently managing client accounts, taking ownership of campaign performance, identifying growth opportunities and implementing effective optimization strategies.

We value individuals who are analytical, proactive, accountable and comfortable working in a fast‑paced performance marketing environment.

Work Mode: Work from Office

Experience: 2–3 Years

• Salary Expectations: ₹3,60,000 – ₹5,00,000 per annum